This past July, Ray Nutt succeeded John Rubey at Fathom Events becoming the company’s second CEO in its four-year history. While many things at Fathom remain the same, there have already been some changes under Nutt. Among them, the fact that the company has started releasing its revenue figures on a regular basis. Not surprisingly, what those numbers show is that event cinema is big business and that, as the dominant company in the market, Fathom is a force to be reckoned with.
The new animated film Pokémon the Movie: I Choose You!, based on the globally popular Pokémon brand, is coming to movie theaters around the world for two days this November. The Pokémon Company International announced today that it has entered into an agreement with Fathom Events, the recognized leader in event cinema distribution, for international theatrical rights (outside of Asia) to the highly-anticipated movie.
Fathom Events and Warner Bros. Home Entertainment are bringing film festival favorite American Wrestler: The Wizard to movie theaters nationwide for one night only May 3 only. Based on true events, the coming of age story is set in a world of competitive high school wrestling, starring William Fichtner, Jon Voight and introducing newcomer George Kosturos.
Disney’s Newsies: The Broadway Musical, a special limited engagement cinematic event directed by Brett Sullivan for Disney Theatrical Productions and Fathom Events, debuts this month in theaters worldwide. Co-founders of Steam Motion and Sound, he and lighting director Clayton Jacobsen have a lot of experience in translating theatrical productions to the screen, including the musicals Billy Elliot, Miss Saigon, Les Misérables, The Phantom of the Opera, Jesus Christ Superstar and Andrew Lloyd Webber’s Love Never Dies.
Later this week, audiences across the United States will have the chance to watch a film that promises to redefine the concept of event cinema. On January 19, Oscar-nominated actor Woody Harrelson will direct and star in an unprecedented live feature film event, Lost in London Live. Harrelson, who also wrote the film, will be joined by co-stars Owen Wilson and Willie Nelson. Fathom Events will present the film live in 550 theatres in the US. Afterwards, he’ll participate in a question and answer session about the experience. No matter what happens, Lost in London is certain to make event cinema history.
While consumers are bombarded with a plethora of entertainment options via traditional and alternative distribution platforms, event cinema is a growing trend emerging at movie theaters worldwide. Also known as alternative content, event cinema utilizes movie theaters to broadcast live and prerecorded programming outside of typical Hollywood blockbusters. These unique events offer the opportunity for audiences to come together as a community to view fan-focused content, including sports, opera, musicals, ballet, concerts, TV specials, faith-centered events, red carpet premieres and much more.
Event cinema will take center stage at CinemaCon April 12th at Caesars Palace in Las Vegas when Fathom Events honors BBC Worldwide North America with its Excellence in Event Cinema Award. The award is for their record-breaking success in global event cinema, featuring the Doctor Who series. The award will be presented by Fathom Events CEO, John Rubey, and accepted by BBC Worldwide executive vice president of franchise and digital enterprises, Soumya Sriraman.
BBC Worldwide North America and Fathom Events will commemorate the 400th anniversary of Shakespeare’s death with the release of Bill, a comedic, fictional tale of how Bill became William Shakespeare. This offbeat Monty Python-esque farce stars Mathew Baynton (The Wrong Mans, Bob The Builder) as William Shakespeare along with husband and wife duo – Damian Lewis (Billions, Homeland) as swashbuckling Sir Richard Hawkins and Helen McCrory (Peaky Blinders, Fantastic Mr. Fox) as Queen Elizabeth.
To enhance the Lincoln Center at the Movies experience for audiences of all ages, Lincoln Center Education has created interactive guides to accompany screenings of the Great American Dance series. Presented by Lincoln Center in association with Fathom Events, Lincoln Center at the Movies: Great American Dance brings spectacular dance performances by four of America’s leading dance companies to approximately 600 movie theaters throughout the U.S. in the fall and winter of 2015. The on-screen hosts for the series are Live with Kelly and Michael stars Kelly Ripa and Michael Strahan. The series opened on September 24 with San Francisco Ballet’s Romeo & Juliet.
Kymberli Frueh, vice president, programming of Fathom Events, is passionate about her work. In her decade with the event cinema company she has seen the business experience steady growth and is proud of the revenue she’s added to the bottom line. But, she said, there are other positives. “It’s not just about the ticket sales,” said Frueh. “Look at what kind of audiences we’re bringing back to the theatre. These are people who haven’t been inside a movie theatre in years.”