A highlight of this year’s CinemaCon, which wrapped up Thursday, April 4, at Caesars Palace in Las Vegas, was the announcement of the formation of the Cinity Cinema System, a joint effort between the Huaxia Film Distribution Company, Christie Digital Systems and GDC Technology to “develop, leverage and promote premium format movies driven by new, advanced configurations.” The announcement follows several years of debate in Hollywood and around the world regarding the best way to move forward with critical technology issues including high dynamic range, high frame rate, wide color gamut and immersive sound. Those issues were widely discussed at CinemaCon and we will have more to say about the show in the coming days. But the Cinity Cinema System announcement stands out because it feels like a watershed event. The question now is this: is Hollywood still the center of the motion picture industry or is that center shifting to China?
Christie Digital Systems
Christie announced that is the official digital projection partner of the 43rd Toronto International Film Festival, the world’s largest public film festival. This marks the eighteenth year in a row that the company has provided technology for the festival. Taking place from September 6-16, the Toronto International Film Festival garners global attention annually, screening almost 350 feature films and shorts, hosting 20 galas and attracting a veritable Who’s Who of international movie luminaries.
Stopping short of calling them inaccurate, Christie is downplaying widespread reports that the sequel to James Cameron’s Avatar will be released in a glasses-free 3D format. A spokesman said the speculation of a single blogger started the rumor and labeled it “theorizing.”
Dadi Digital Cinema Corporation, the second-largest theater chain in China, will install the award-winning Christie 6P laser projection system at its newest cineplex in Huaibei, a prefecture-level city in northern Anhui Province.
Christie is the exclusive provider of digital cinema projection and high performance speaker technology for Missouri’s newest B&B Theatres Wentzville Tower 12, located in Wentzville, which opened on November 5.
The newly opened ten-screen Movie Tavern Citiplace in Baton Rouge, Louisiana, has installed a range of Christie digital cinema technologies throughout the entire venue.
Christie donated a digital projector, screen, and audio system to Children’s Hospital of Orange County that helped create a dedicated movie theater for the children and their families.
The newly opened Lotte Cinema World Tower in Seoul, Korea, features a wide range of Christie technologies.
Christie today announced that it has installed a laser projection system at the Shanghai Film Art Center. The first movie screened on the new system was Godzilla. The Shanghai Film Art Center, the first cineplex to be built in China, has also just installed the Oriental Mega Screen.
Based on the overwhelming response from fans and communities across the country for Project Drive-In, Honda is adding four more digital cinema projectors to its national effort to save drive-ins facing closure due to the end of 35mm film distribution.