Exactly 100 years to the day after Arri’s inception, the film technology company held an exclusive centenary celebration for select guests at the Isarforum of Munich's famed Deutsches Museum. On September 12, Arri's executive board and members of the Stahl family, the company’s owners, welcomed around 100 guests, including long-standing clients, partners, and companions from the global film industry.
Even by itself a professional motion picture lens feels magical. Each one represents the painstaking work of many dedicated people who put their hearts and souls into the creation of a precision blend of metal and other materials encasing carefully polished glass. For nearly a century, ARRI has been putting quality tools into the hands of filmmakers, including cameras, lights and lenses. The company proudly claims to bet the largest manufacturer of motion picture equipment in the world. And the case can be made – with its groundbreaking ALEXA and other cameras – that no legacy film company has made the transition to the digital era better than ARRI.