Wanda Cinemas’s Wujiaochang theatre in Shanghai’s Yangpu District is installing Samsung’s Cinema LED Screen technology, becoming the first implementation of Samsung’s Cinema LED Screen in China. This follows implementations in Asia last year in Seoul and Busan, Korea, and Bangkok, Thailand, and in Europe, at the Arena Cinemas Sihlcity in Zurich, Switzerland.
“Since its introduction mid-last year, Samsung’s Cinema LED Screen has captivated the cinema industry with its potential revolutionize the theater and film-going experience. Through sharper colors, true-to-life audio and an ultra-wide viewing environment, our Cinema LED Screen makes viewers feel as if they are part of the picture,” said Seog-gi Kim, executive vice president of visual display business at Samsung Electronics. “Through Cinema LED, we are confident that consumers in China will embrace the opportunity to engage with their favorite films like never before, and are thrilled to partner with Wanda Cinemas to bring this advanced technology to this growing market.”
Samsung has paired its Cinema LED Screen with audio technologies from JBL by Harman. This integration includes speakers bordering the screen, and an expanded audio sweet spot throughout the theater’s seating area.
“As the world’s leading cinema company, our customers expect a differentiated and memorable theatre experience both worthy of their investment and reflective of the Wanda Cinemas brand,” said Qi Wang, vice president, Wanda Film Holding Company. “We are honored to work with Samsung to set the new luxury theater standard, and look forward to making the Shanghai Cinema LED theatre a must-see destination for both movie enthusiasts and casual consumers alike.”