The Cinema Advertising Council has announced two additions to its board of directors. Spotlight Cinema Network president Michael Sakin was elected to represent the association’s Level II members – vendors who represent exclusive selling rights on 4,999 U.S. movie screens or less – replacing Bob Shaw; and Marcus Theatres assistant vice president, sales/research & development Clint Wisialowski has been chosen to represent CAC affiliate members, replacing Stewart Harnell.
Sakin and Wisialowski join existing board members Katy Loria – chairman of the CAC and executive vice president of national ad sales at CAC member Screenvision – and Dave Kupiec – executive vice president, sales & marketing with National CineMedia – who represent Level I members (vendors representing exclusive selling rights on 5,000 or more U.S. movie screens).
“Michael and Clint have spent their careers developing expertise in advertising and cinema that is unmatched,” said Loria. “The addition of their voices to the board will be incredibly valuable as the industry continues to deliver the message that, during the most fragmented media marketplace in history, cinema continues to be most impactful choice for advertisers looking to reach consumers through premium video.”
With more than 25 years of national ad sales experience, Sakin has extensive experience in the cinema arena, having previously served on the CAC board from 2009-2011, and as chair of the CAC marketing committee. Prior to Spotlight, he held the position of senior vice president of ad sales for Landmark Theatres and also ran the Western and Midwest regions for Screenvision.
For more than 25 years, Wisialowski has built his career at Marcus Theatres, starting as an associate manager of a Waukesha, Wisconsin theatre in 1989, then general manager of a new location in Addison, Illinois in 1997, and moving up the ranks to his current position. From 2000 to 2004, Wisialowski oversaw operations of all Illinois locations as district director, and he became director of sales in 2004, a position he held for more than nine years.
The Cinema Advertising Council http://www.cinemaadcouncil.org