Regal Entertainment Group will install Barco’s Auro 11.1 digital cinema sound technology in 20 additional Regal Cinemas across the country. This next commitment builds upon Regal’s initial Aurro 11.1 installations at locations in the New York and Los Angeles markets. In many of the new Auro 11.1 installations, Regal is coupling this innovation in immersive sound with Barco’s enhanced 4K DLP Cinema projectors to create the RPX: Regal Premium Experience.
“Auro 11.1 offers Regal distinct advantages,” said Rob Del Moro, chief purchasing officer for Regal Entertainment Group. “It’s highly compatible with our existing audio configuration. The unique speaker ‘height’ layer produces the most natural sound, and literally immerses the audience with audio of unsurpassed quality, at any listening level. Plus Auro 11.1 also adheres to an ‘open-standard’ of content creation, which ultimately translates into fewer restrictions and more choices for both filmmakers and exhibitors.”
“We believe strongly in the adoption of an ‘open format” to protect exhibitor’s freedom of platform choice and ensuring their ability to play any movie regardless of the authoring system used to create it,” said Brian Claypool, senior director strategic business development entertainment for Barco.
“We are very pleased to offer Regal Entertainment Group a unique cinema audio solution, which not only delivers the best immersive sound experience, but is also easy to install, maintain and adapt as the cinema of the future continues to evolve,” said Patrick Lee, vice president digital cinema for Barco North America.
The first installation under this new agreement is already underway in Midland, Texas where an existing auditorium at Regal Tall City Stadium 14 will include Auro 11.1 as a key component when the RPX: Regal Premium Experience debuts in November. In the next several months Regal will continue to integrate Barco’s premium audio solution in an additional 19 locations from coast to coast.
Regal Entertainment Group www.REGmovies.com
Auro Technologies www.auro-3d.com