PVR Inox has opened its second cinema in Ajmer. Located at the Mittal Mall, Prithviraj Marg, Hathi Bhata, this four-screen property is Ajmer's biggest cinema, introducing premium features and design elements.
With the opening, PVR Inox strengthens its foothold in Rajasthan with 79 screens in 21 properties and expands in West India with 345 screens in 77 properties.
The cinema is in the largest mall in the city with the railway station and the bus stand situated nearby. The cinema is equipped with a 2K projection system, Dolby 7.1 sound and 3D technology. It has a total seating capacity of 580 and patrons can indulge in a variety of culinary options from the food menu.
Ajay Bijli, managing director PVR Inox said, “We are delighted to introduce our second cinema in Ajmer, bringing a world-class cinematic experience to the residents of this vibrant city. With the biggest 4-screen cinema in Ajmer, equipped with the latest technology and design elements, we aim to revolutionize the movie-watching experience for discerning audiences in Ajmer. Our focus remains on accelerating growth in underserved markets strategically expanding our footprint to Tier-2 and Tier-3 cities.”
The foyer has a modern design with a Grey and Beige theme with multiple framed custom artworks and a V theme. Each of the four auditoriums is adorned with a unique color theme – Teal, Purple, Gold and Red. Rose Gold accents through metal-film inlays in Audi doors, concession counters, glazing areas and wall surfaces create a sophisticated atmosphere.
“The opening of our new cinema in Ajmer marks a significant milestone in our journey to expand the access to entertainment for aspiring audiences while elevating the customer experience to newer heights. Ajmer, being a cultural and historical city, deserves nothing but the best and our Mittal Mall property is designed to offer a premium and immersive experience to moviegoers. From the diverse auditorium themes to the modern and visually stunning foyer, every aspect of this cinema has been crafted with precision and care. We invite the people of Ajmer to immerse themselves in the magic of cinema in this landmark entertainment destination.” said Sanjeev Kumar Bijli, executive director, PVR Inox.