The National Association of Theatre Owners is projecting that more than 200,000 moviegoers will attend same-day viewings of Barbie and Oppenheimer at theatres across North America this weekend.
"According to our estimates, we project that more than 200,000 moviegoers in North America will be enjoying an exciting same-day double feature of Barbie and Oppenheimer, in addition to the millions of worldwide moviegoers who are planning to see both films on different days this weekend,” said Michael O’Leary, president and CEO of NATO.
He added, “Movies have once again confirmed their power to capture our cultural imagination, with the cinema proving to be the ultimate place to go to be part of a shared experience.
“The excellent word of mouth on these movies, along with a diverse range of other thrilling titles, promises a continued upswing in attendance, validating that movie theatres are essential to our cultural landscape."