Multiplex UA, the largest chain of cinemas in Ukraine, is set to enhance its cinema operations using software tools from CinemaNext, including its theatre management system. Under the agreement, the CinemaNext TMS and related circuit management software will be deployed across Multiplex UA's extensive network, comprising 28 cinemas and 141 cinema halls in Ukraine's major cities.
Gerrit Doorn, regional manager for Nordics and Eastern Europe at CinemaNext said, "We are excited to collaborate with Multiplex UA, a key player in Ukraine's vibrant cinema industry. This partnership underscores our commitment to delivering innovative solutions and supporting Ukraine as it continues to grow."
Multiplex UA chief transformation officer Pyotr Svyshchov said, "Deploying CinemaNext's innovative solutions aligns perfectly with our vision of offering top-notch cinematic experiences to our patrons. We look forward to leveraging these technologies to stay at the forefront of the industry."
As the largest chain of cinemas in Ukraine, Multiplex UA has been a driving force in adopting the latest cinematic technologies. The collaboration with CinemaNext aims to further enhance this commitment to innovation and elevate the cinema experience for Ukrainian audiences, who have been returning to cinemas in significant numbers.
Founded in 2004 by PJSC Multiplex-Holding in Kyiv, Multiplex UA actively supports and invests in the development of Ukrainian cinema. With a strong presence across Ukraine, Multiplex UA is renowned for its unique flavors of popcorn, bar products, selfie-friendly interior design, comfortable seating options, and innovative formats such as Imax and ScreenX.
Doorn is confident about the positive impact of this collaboration. He said, "Our TMS and suite of solutions are designed to empower cinemas with the latest technologies, ensuring a seamless and superior cinematic experience for moviegoers.” The TMS will be rolled out by CinemaNext’s Ukrainian team, with its head Max Kuras commenting, “We look forward to contributing to Multiplex UA's continued success in the Ukrainian market, with the need for cinema stronger than ever before.”