Cinedigm and Magnet Media Productions have entered into partnership to distribute five feature films over the next three years using Cinedigm’s digital distribution and marketing capabilities.
“In Cinedigm, we have found a partner who can help us bring our films to best possible audiences and to guide the marketing efforts behind those releases,” said Michele Ohayon, chief executive officer of Magnet. “A smart theatrical release for independent projects is invaluable in terms of enhancing awareness and interest, and Cinedigm has created the perfect model for getting films to theatres in a financially responsible manner, creating tremendous upside for the entire industry.”
Magnet Media Productions is currently in pre-production on Married and Cheating starring Sarah Jessica Parker, Eva Longoria and Brendan Frasier. Other recent films include Thirteen, starring Sam Riley, 50 Cent and Mickey Rourke, The Experiment starring Academy Award winners Adrien Brody and Forrest Whitaker, and Dark Tide starring Academy Award winner Halle Berry and Olivier Martinez.
“We are thrilled to bring Magnet’s commercially-minded projects to the big screen,” said Vincent Scordino, vice president of acquisitions for Cinedigm. “It’s vital to the entire industry that the independent film community stay strong and vibrant, and this type of smart theatrical release with targeted marketing is bound to do just that.”
Scordino negotiated the deal on behalf of Cinedigm.