PVR Inox, India’s biggest theatre chain, has launched the only standalone Imax property in the country. The company has installed Imax Laser Projection in Delhi’s Priya Cinema, located at Basant Lok Complex, Vasant Vihar. While other Imax theatres in the country house regular theatre formats and projections alongside, this marks the first time an entire cinema is dedicated to Imax screenings.
As one of the oldest PVR properties, it features a single-screen with a 316-seater setup, with ticket prices ranging anywhere from Rs. 400 to Rs. 1,000 depending on what show you opt for.
“We are extremely pleased to upgrade our first and most iconic cinema, PVR Priya into a modern-day representation of a truly immersive cinematic experience like Imax,” said Ajay Bijli, managing director, PVR Inox Ltd. said.
“Non-Hindi Indian movies and Hollywood movies have indeed broken the thresholds of geographical and language barriers being dubbed in multiple languages aided by their larger-than-life appeal and immersive formats such as Imax has helped in expanding the movie viewing market.”
The company’s revenue saw a big bump in July, which came from three major Hollywood films — Mission: Impossible – Dead Reckoning Part One, Barbie, and Oppenheimer.
The last of them led the Indian market, breaking past the 100-crore mark at the box office, with many visiting Imax theatres to experience it the way Christopher Nolan intended it. Even the Tom Cruise-led action affair received similar Imax treatment and a both are currently playing at Priya Cinema, Delhi.
“India is fast emerging as one of the most exciting global cinema markets thanks to its passionate audiences and their love for Indian and Hollywood filmmaking alike, and we are pleased to further partner with PVR Inox to meet surging demand for The IMAX Experience,” said Imax CEO Rich Gelfond.