Dadi Cinema Group, China’s second largest multiplex chain, with open its first theatre with will CJ 4Dplex 4DX seating in October. The new theater will be at the Baolong Plaza shopping mall, which is located in the center of Xiaoshan, Hangzhou.
CJ 4DPplex is adding to its presence in China having announced the installation of a new 4DX theater with Wanda Cinema Line last week. CJ 4DPlex and Wanda Cinema Line opened its first 4DX movie theatre in Ganghui, Dalian and recently added the second 4DX theatre at the Jingkai site in Dalian province in 2015.
CJ 4DPLEX and Wanda strengthened their partnership deciding on plans to operate total 5 4DX theatres including at the chain’s Haoxian and Beijing CBD locations.
Dadi Cinema Group currently has more than 560 theatres in 203 cities across China. In China, 4DX now has 34 screens with expectations of 20 more sites to open by the end of the year. 4DX has seen success in China currently working with eight partners including Wanda Cinema Line, UME and CGV.
“Our business has accelerated expansion in china market since 4DX participated in BIRTV 2014. 4DX currently operates in 34 auditoriums nationwide in partnership with top multiplex operators in China. We strongly believe that 4DX will see sustainable growth in the Chinese market, maintaining strong relationships with our cinema operators,” said Byung Hwan Choi, CEO of CJ 4DPlex.
The Chinese movie market has been growing rapidly, recording an average annual growth rate of more than 30 percent. Looking around the world, the average person goes to the movies 4.2 times a year in Korea and 3.7 times a year in the U.S. In contrast, the average person in China goes to the movies only 1.1 times a year pointing towards the country’s huge growth potential in the development of their film market.
CJ 4DPlex www.cj4dx.com