Unique X has expanded its operations in South East Asia in a new deal with fast-growing Indonesian cinema chain, Cinemaxx. The agreement will see Unique X install RosettaBridge theatre management system, RosettaNet and Basekey key delivery message management systems across all 47 Cinemaxx sites, currently incorporating a total of 239 screens.
Cinemaxx, owned by property conglomerate Lippo Group, has recently received investment from Mexican exhibition giant Cinepolis to fund its expansion plans. As Cinemaxx’s number of sites and screens expands, the combination of Unique X solutions will deliver significant efficiencies by enabling central management and automation of cinema operations.
“Cinemaxx has an ambitious vision to build Indonesia’s most preferred cinema group. Unique X’s innovative solutions offer us a way to streamline our operations across all screens and support us in delivering a consistently premium experience to our guests,” said Cinemaxx CEO Gerald Dibbayawan.
“Cinemaxx are a great team to be working with and have some very exciting expansion plans; we are delighted to be deploying our solutions to their cinema network and look forward to providing ongoing service and support. We are very happy to welcome Cinemaxx to the RosettaBridge family” said Mark Stephen, director of sales, Unique X.
Unique X www.uniquex.com