CinemaNext has signed an agreement with the French cinema circuit Megarama to equip 25 sites in France with the mobile app from Greta & Starks Apps, a pioneer in the development of technology for the hearing and visually impaired.
The agreement takes effect today, to coincide with the theatrical release of Kung Fu Panda 4 from Universal Pictures International France, which is being offered on the platform to mark the launch of the Greta application on the French market.
The Greta mobile application reads out additional versions (audio description, subtitles, and sound amplification) of films playing in cinemas, so that cinemagoers can enjoy new releases on the big screen together. The companies say it's very simple to use, and works using your smartphone, with no installation required in the cinema. The innovative solution, which provides easy, reliable access to audio descriptions and subtitles for the hearing and visually impaired, also offers multilingual support, broadening the horizons of the cinematic experience.
"We have enjoyed a long and trusted collaboration with CinemaNext and are delighted to be undertaking this important project with them," said Jean-Pierre Lemoine, chairman and CEO of Megarama. "We have always paid particular attention to the accessibility of our cinemas to audiences with disabilities and are delighted to be rolling out this intuitive, easy-to-use application across all cinemas. "
"This agreement with Megarama cinemas represents a major step forward in making cinema more inclusive and accessible to all audiences in France," said Mirko Heukemes, country manager - French-speaking Europe, CinemaNext. "We are proud to be working with Jean-Pierre Lemoine and his teams to bring this revolutionary solution to French audiences."
CinemaNext France signed an exclusive partnership with Greta & Starks Apps in September 2023 to market its technology to cinema exhibitors in France.
CinemaNext France says it is ideally positioned to facilitate the integration of Greta's revolutionary technology into the French cinema landscape. The collaboration will empower cinema exhibitors to play an active role in the accessibility framework, ensuring an enriching cinematic experience for everyone.
CinemaNext https://www.cinemanext.com
Greta & Starks Apps https://www.gretaundstarks.de/greta/