Christie is showcasing its RGB pure laser projection technology and image processing capabilities for cinema lobbies at the Beijing International Radio, TV & Film Exhibition (BIRTV), taking place now at the China International Exhibition Center through August 26.
Christie is conducting regular live demonstrations of the direct-coupled RGB pure laser cinema projector that features an all-in-one design, which eliminates the current need for sub-ambient cooling.
Also on show is a static display of the Christie Mirage 4KLH RGB pure laser projection system that wowed numerous audiences last year when it was used exclusively to screen Academy Award-winning director Ang Lee’s Billy Lynn’s Long Halftime Walk in 4K, 3D, 120 fps, and 28fL.
“Projection is an important component of the complete cinema experience that Christie delivers to the global exhibitor community, as well as being a critical part of the workflow that filmmakers require to deliver immersive, awe-inspiring movies,” said Jason Pei, deputy general manager, Christie China. “The CP4325-RGB, which is shown for the first time at BIRTV, employs next-generation RGB pure laser devices that eliminate the need for any external cooling, drastically reducing system complexity and cost, while ensuring an impressive and reliable operational life of more than 30,000 hours to 80 percent brightness for the light source. And with its compact form factor, this projector can be easily integrated into any standard cinema booth.”
Lin Yu, vice president, Christie Asia Pacific, added, “Christie continues to make great strides in RGB pure laser projection and we are pleased to demonstrate our next-generation projection technology in the form of the upcoming CP4325-RGB, which is expected to become the gold standard for laser-illuminated projection in the near future. At the same time, we are delighted to demonstrate how our image processing systems can be used in various applications – including cinema lobbies and corridors – that empower users to unleash creative possibilities to create amazing visual experiences. We are confident that our comprehensive offerings will reinforce Christie’s position as a leader in the digital cinema market.”
Christie Digital Systems www.christiedigital.com