Christie is marking a decade of collaboration with the Shanghai International Film Festival as the event’s exclusive cinema projection partner. “This is the tenth consecutive year that Christie has partnered with the SIFF, which is one of the largest and most prestigious film festivals in Asia, by serving as its exclusive cinema projection partner,” said Lin Yu, vice president, cinema sales for Asia, Christie. “It is an honor for us be associated with the SIFF, supplying our cinema projectors for screening feature films from around the world that are distinguished by their artistic excellence. It is a perfect combination of ‘art and technology’, and we are fully committed to delivering the best possible image on screen that allows all audiences to enjoy an immersive and highly satisfying cinema experience.”
Currently in its 21st year, the star-studded festival kicked off in style with the screening of Chinese director Yan Han’s latest film Animal World starring Yifeng Li, Dongyu Zhou and Hollywood star Michael Douglas, which is based on a Japanese manga series named Ultimate Survivor Kaiji.
This year the 4K resolution lamp-based Christie CP4230c cinema projector has been deployed to screen both the opening and closing films at SIFF, which are attended by numerous international and regional celebrities.
In addition, Christie has supplied a CP2215 cinema projector for the adjudication of films nominated for the prestigious Golden Goblet Award for Best Film. More than a dozen films from around the world will be vying for this coveted award this year.
In conjunction with SIFF, Christie is participating in the CinemaS Shanghai International Film Forum and Exhibition, which takes place at the Shanghai World Expo Exhibition and Convention Center from June 20-22. This event will also be using Christie’s CP4325-RGB pure laser cinema projector and Christie Vive Audio.
Known as China’s only non-specialized competitive international film festival accredited by the Paris-based Fédération Internationale des Associations de Producteurs de Films, the SIFF has been supported by the rapid development of China’s film industry and the construction of Shanghai into an international cultural metropolis. At the same time, the SIFF has been building a professional and authoritative cultural exchange platform for foreign and domestic films, expanding its influence through the four major activities including the award, market, forum and film panorama, and enhancing its international communication through the SIFF World Express and the Belt and Road.
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