Arts Alliance Media has introduced what it is calling game-changing attribute management functionality in Producer, its enterprise theatre management system, to help exhibitors ensure content is optimized to each auditoriums’ devices to provide viewers with the best possible experience.
In the context of cinema devices and content management, attributes, also known as screen capabilities, refer to the various characteristics associated with the display, screen, or sound type on which content is presented, from resolution and aspect ratio to sound device and 3D capability.
Available to all from Q4 2023, Producers users will have the power to centralize the configuration of all attributes across an entire network, instead of actioning manually at site-level, to accelerate the speed of onboarding and enable absolute consistency.
David Ong, chief commercial officer at Arts Alliance Media said, “We are committed to our customers’ success and listening to their feedback is the key to continuous improvement. By introducing centralized screen capabilities, we are taking a significant step forward in enhancing the onboarding experience with Producer, helping exhibitors to save time and money.”
With circuit-wide attributes configured correctly, from Q1 2024, exhibitors will be able to access an all-new attributes management dashboard to enjoy advanced CPL targeting; a process where screens can be tagged based on its capabilities. For example, users will be able to map Flat CPLs to flat screens, Scope CPLs to scope screens, and 7.1 to 7.1 screens, to target specific content to its corresponding screen type. Consequently, shows will play in the correct audio and visual formats, with features matching the capabilities of each screen, to ensure the best presentation possible.
If improvements are made to an auditorium, users can centrally edit any attributes that need updating instead of editing on-site. While Producer also allows users to download full reports on their attributes, detailing location, attribute types, and more.
“Our customers will now enjoy a seamless and streamlined attribute management process, making their journey with us more efficient and user-friendly, while significantly enhancing the cinematic experience for moviegoers worldwide,” said William McMorrow, director of product and design at Arts Alliance Media.
Producer is a cloud-based enterprise theatre management system, also known as a circuit management system, which enables exhibitors to manage content for every cinema across their organization all from a single dashboard. By empowering organizations to manage their circuit centrally, they can enjoy greater network control and increased operational efficiency.
McMorrow added, “With such game-changing functionality, this is the most significant update since Producer's official launch and represents a major milestone in our commitment to delivering excellence. We look forward to delivering this functionality to customers later this year.”