DTS has certified the first DTS:X immersive audio system on the largest direct view screen in the world at Xidan Capital Cinema in Beijing, China. The DTS:X audio system for direct view at Xidan Capital Cinema includes the use of screen speakers placed above and below the direct view screen surface along with custom tuning which delivers realistic positioning of on-screen sound while preserving natural dialogue quality and timbre. Accurate representation of movie soundtracks in the direct-view environment was made possible through the use of DTS:X technology that scales and adapts to virtually any speaker configuration in a wide array of theatre auditoriums.
This past February, DTS and CJ 4DPlex announced a strategic alliance to bring DTS:X immersive audio technology to ScreenX theatres worldwide. What the companies didn’t announce at the time was that their first joint project together was already up and running in Liberty, Kansas. B&B Theatres brands their premium large format offerings as Grand Screens, which counts as typical Midwestern understatement because, at four stories tall and seven stories wide, the new B&B Theatres Liberty 12 currently features the largest ScreenX auditorium in the world.
CJ 4DPlex will highlight four new concepts at CinemaCon next week: 4DX with ScreenX, 4DX Recliner, 4DX VR Disk & Racing and 4DX Flying Cinema.
Paramount Pictures is releasing upcoming feature films Wonder Park and Pet Sematary in the immersive, multi-sensory 4DX format from CJ 4DPlex. The companies also announced plans to release additional titles together later in 2019.
Fast Company has named CJ 4DPlex as one of the world’s most innovative companies for 2019 for its immersive film technologies for theaters, 4DX and 4DX with ScreenX.
DTS, a wholly owned subsidiary of Xperi Corporation and CJ 4DPlex have announced a strategic alliance to bring DTS:X immersive audio technology to ScreenX theatres worldwide. Beginning in 2019, DTS will work with ScreenX and exhibitors to implement DTS:X technology into ScreenX locations.
Dolby has reached a milestone of more than 500 installed Dolby Atmos screens across India. From Indian multiplexes – including 16 all Dolby Atmos multiplexes – to independent and single screen exhibitors, Atmos screens are found in 143 cities and 22 states and Union Territories in collaboration with Carnival Cinemas, Cinepolis, Inox Cinemas, PVR Cinemas, SPI Cinemas and other independent exhibitors.
French company CGR Cinemas and Vox Cinemas are partnering to bring a new premium screen concept to the Middle East, Africa and Asia. Vox Cinemas’ parent company is Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the region. Their new format is called ICE Theatre, for immersive cinema experience.
Captain Marvel, which opens March 8, will be the third movie from Marvel Studios to be converted into the ScreenX format. It is the latest collaboration between The Walt Disney Studios and CJ 4DPlex and follows the globally successful ScreenX release of Black Panther and Ant-Man and The Wasp. Captain Marvel stars Brie Larson in the title role and is directed by Anna Boden and Ryan Fleck.
Regal will open a ScreenX theatre on February 13 at its Regal Marq*E location in Houston, Texas. The new ScreenX auditorium brings the current Regal ScreenX count to 12 and is also home to the immersive, multi-sensory film format, 4DX, which opened last month. The latest ScreenX opening is part of a previously announced major expansion plan with the Cineworld Group, the parent company of Regal.