Immersive Entertainment

Sony Pictures Adds Dubbing Stage

Tue, 11/22/2016 - 11:54 -- Nick Dager

Responding to the growing popularity of home theater systems with immersive sound, Sony Pictures Post Production Services has added a new mix stage dedicated to next-generation home theater audio formats. Located on the Sony Pictures lot in Culver City, the new stage is designed to simulate a home theater environment and equipped to master feature film and television projects in Dolby Atmos, Auro-3D and other immersive sound formats. This new room has been used to prepare several feature titles for Blu-ray Disc, 4K Ultra HD Disc, and digital delivery.

Margarita Mix Adds Immersive Audio Services for VR

Tue, 11/08/2016 - 08:55 -- Nick Dager

Margarita Mix, a FotoKem company, has expanded into the virtual reality arena with the addition of 360-degree sound rooms at their facilities in Santa Monica and Hollywood. Whether it’s creating sound design, mix and final print masters for VR video, or remixing current spots for a full-surround environment, Margarita Mix now offers producers and content owners high-quality sound solutions for the professional VR market. The new capabilities augment the full array of premium audio services for studios, networks and production companies offered at Margarita Mix.

ArcLight Cinerama Dome Upgrades for Billy Lynn

Fri, 11/04/2016 - 11:43 -- Nick Dager

ArcLight Cinemas has collaborated with Christie to custom fit the legendary Cinerama Dome in order to properly project the west-coast debut of Academy-award winning director Ang Lee’s Billy Lynn’s Long Halftime Walk in 3D 4K 120 frames-per-seconds, the way it was shot. The debut will be held November 10.

Cineplex First in Canada with 4DX

Tue, 11/01/2016 - 12:57 -- Nick Dager

Cineplex Entertainment in partnership with CJ 4DPlex, today announced that Canada’s first 4DX auditorium will open its doors on Friday. Premiering at Cineplex Cinemas Yonge-Dundas and VIP in Toronto, Ontario, Cineplex’s 4DX auditorium features 80 specially-designed motion seats that are further enhanced by environmental effects like wind, mist, bubbles, snow and scent that work in perfect synchronicity with the action on the big screen. Amplifying the experience from watching a movie to almost being in it, the new auditorium will feature the latest Hollywood new releases, beginning this Friday with the premiere of the highly anticipated film Marvel’s Doctor Strange.

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Nightmare on Elm Street in a New Light

Fri, 10/28/2016 - 11:57 -- Nick Dager

The original 1984 Warner Bros. horror classic Nightmare on Elm Street will screen in Los Angeles this Halloween weekend with a new twist: the film will be screened with immersive visual effects from Phillip's new cinema experience, LightVibes. The film is being shown at L.A.’s Downtown Independent Theatre tonight at eight p.m. and October 30-31 at seven p.m.

Cinépolis Adds 4DX to 12 Additional Sites

Fri, 10/21/2016 - 11:44 -- Nick Dager

Cinépolis will install the 4DX immersive cinema experience in at least 12 additional auditoriums in the United States, India, Spain and across Latin America by the end of 2017. Five of these confirmed new sites will open in the U.S., Mexico, Spain and Chile by 2016. The two screens opening in the United States will be located in Carlsbad, north of San Diego, and Pico Rivera in Los Angeles, California.

Schulman Theatres Installs GDC SX-4000

Wed, 10/19/2016 - 11:48 -- Nick Dager

Schulman Theatres is installing GDC Technology’s SX-4000 Standalone IMB and XSP-1000 Cinema Processor in its newest venue, the Schulman Film Alley in Weatherford, Texas. The new Schulman Film Alley is scheduled to open to the public on October 28. Schulman Theatres partnered with Sonic Equipment Company for the system integration.

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