At CinemaCon this week National CineMedia, creators of the Noovie pre-show seen in movie theaters nationwide, unveiled their new movie trivia mobile game Shuffle. Designed as a web app at www.noovie.com/shuffle, Shuffle is a whirlwind collection of card-based movie-trivia mini-games where players must answer questions as quickly as possible to earn points before time runs out. Questions will come fast and furious, and players will be sorting, flinging, and swiping cards at a breakneck pace to accumulate points and earn the best score. Movie fans can test their Hollywood IQ anytime, anywhere, with a fun mix of challenging Shuffle trivia games based on their favorite films.
Arts Alliance Media announced today that they are significantly extending their technological partnership with the Cineworld Group, one of the world’s largest exhibition companies. Following Cineworld’s recent acquisition of Regal Cinemas in the USA, the exhibitor has decided to automate their scheduling and content management using Screenwriter in Regal Cinemas’ 7,361 screens, and expand Producer’s coverage across Cineworld’s entire portfolio, which includes Picturehouse, Cinema City, Cineworld, and Regal Cinemas. AAM will also provide third line technical support to the new sites.
This past February, DTS and CJ 4DPlex announced a strategic alliance to bring DTS:X immersive audio technology to ScreenX theatres worldwide. What the companies didn’t announce at the time was that their first joint project together was already up and running in Liberty, Kansas. B&B Theatres brands their premium large format offerings as Grand Screens, which counts as typical Midwestern understatement because, at four stories tall and seven stories wide, the new B&B Theatres Liberty 12 currently features the largest ScreenX auditorium in the world.
Next week at CinemaCon, Dolby will highlight a year of global growth that shows no signs of slowing down and will also exhibit a full spectrum of innovative, technologies for cinema exhibition, including the new Dolby Cinema Processor CP950.
THX today announced that the world’s first THX Ultimate Cinema at Regency Westwood Village Theatre is scheduled to open later this year. THX company is working closely with Cinionic on the project.
The next in the series of acclaimed FilmLight Color Day master classes will be held April 8 during the National Association of Broadcasters convention. Presented by industry leaders in creative grading, this intensive day will introduce colorists, DPs and the wider production and post industry to the opportunities and challenges of modern color finishing and delivery.
Two visual effects-heavy commercial spots for Disney highlighting the latest Star Wars toys and merchandise benefited from play to the firing of children’s imagination: Choose Your Path focuses on The Last Jedi merchandise, featuring three children playing in an attic bedroom; a boy puts down a Kylo Ren toy, which then comes to life to fight Lego starships, while two of the children duck as a ship speeds past them on the red salt flats of Crait – which then seamlessly turn back into the bedroom with a classic Star Wars wipe. Galaxy Of Adventures features the original Star Wars trilogy and Solo: A Star Wars Story, with more children playing in an attic room, interacting with the toys and merchandise in a series of tableaux reminiscent of scenes from the films.
After more than a century, the highly acclaimed 1915 silent thriller Filibus has been fully restored and will be screened at the Eye Filmmuseum in Amsterdam, which is hosting the 10th Women and the Silent Screen Conference this May 25–29. Not only has the museum done a loving restoration of the film but, in the process, they also answered a question that surrounded the movie and added to its success: what was the name of the actress who played Filibus?
Last July the Event Cinema Association announced that Grainne Peat would be its new managing director, replacing founder Melissa Cogavin who left to pursue other opportunities. Cogavin, who established the ECA in 2012 left behind an internationally recognized brand and the primary trade body for the alternative content sector. By all accounts, she left the ECA in good hands. Since taking the reins officially last October, Peat has quietly put her own stamp on things.
In a week or so, industry professionals from around the world will gather at Caesar’s Palace in Las Vegas for this year’s CinemaCon, the annual convention of the National Association of Theatre Owners. There, from April 1-4, they will discuss the latest issues, trends and technologies in motion picture distribution and exhibition. For many of them, new technology will be the focus of their attention. This year’s technology conversations seem certain to include three acronyms in particular: HFR, LED and HDR. Chances are, technology centered on one of these will earn a Catalyst Award. But there are always surprises at CinemaCon.