Exhibition

Christie Providing Projection for 67th BFI London Film Festival

Thu, 10/12/2023 - 16:07 -- Nick Dager

Christie is continuing its partnership with the BFI for the 67th BFI London Film Festival in partnership with American Express. The BFI LFF has returned to the Southbank Centre’s prestigious Royal Festival Hall on the South Bank of the Thames, where the concert hall is serving as the main red carpet gala venue through October 15th.

Pearl & Dean Starts Something Good

Thu, 10/12/2023 - 11:35 -- Nick Dager

UK cinema advertising contractor Pearl & Dean and experience agency Dive have established a cinema partnership with KP Snacks and its popchips snack brand. The popchips campaign, which is running now to mid-November, is part of popchips’ broader “start something good” messaging and brings together an outdoor cinema partnership with Adventure Cinema, branded content creation, and a national cinema campaign.

Pearl & Dean Creates Unique Sumotherhood Campaign

Wed, 10/11/2023 - 09:55 -- Nick Dager

To promote the launch of the much-anticipated parody Sumotherhood, only in cinemas from October 13, the UK cinema advertising contractor Pearl & Dean says it has brokered a unique deal between itself, distributor Paramount Pictures UK and drink brand XIX Vodka to create exclusive content, unprecedented access to talent and exciting ways to make advertising culturally relevant for film lovers.

Cinionic Extends its Laser Ecosystem

Mon, 10/09/2023 - 12:31 -- Nick Dager

Last month Cinionic announced the debut of its new cinema screen designed for laser-powered auditoriums. The company said the Cinionic Laser Screen 2.4 amplifies the power of laser projection through optimized efficiency and enhanced onscreen movie presentation. AMC Theatres is set to be the first exhibitor to receive the new screens, with nearly two dozen installs planned this year. Cinionic Laser Screen 2.4 is now available in the U.S. and Mexico, with a global rollout planned over the next few months. I recently spoke via email Carl Rijsbrack, Cinionic’s chief marketing officer and head of innovation, to learn about the development of the screen and what plans the company has for future products.

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