New research shows that the cinema audience's attention span is seven times higher than any other video platform. The research was conducted by Lumen, attention specialists who work with media clients to better understand audience attention to advertising. A person's attention span while watching an advertisement on an average video platform is 2.5 seconds, according to attention technology research conducted by Lumen.
The Western Australian independent production company White Spark Pictures has launched a new standalone technology business for its virtual reality distribution concept Surround Sync. Led by COO and managing director Benn Ellard, the new company will be responsible for the delivery of the patent-pending technology to cinemas and other venues around the world, as well as distributing third-party VR films and immersive content.
National CineMedia says it plans to release its fiscal third quarter 2023 earnings results after the market closes on Tuesday, November 7 to be followed by a conference call and audio webcast to discuss the results at 5:00 p.m. Eastern Time.
The global film distributor, streaming service, and production company Mubi is partnering with PVR Inox Pictures on the release of Academy Award winning director and screenwriter Sofia Coppola’s new drama Priscilla across India. PVR Inox Pictures and Mubi will release Priscilla in cinemas this year, with the film streaming later exclusively on Mubi. In addition, Priscilla will be the closing film of this year’s Mumbai Film Festival, where it will receive its South Asian premiere on November 3 at the PVR Maison in Bandra Kurla Complex
Award-winning actor Micheal Ward has fronted a new national cinema campaign devised by the British Academy of Film and Television Arts and the UK cinema advertising company Digital Cinema Media to inspire the creative talent of tomorrow to pursue a career in the screen industries.
The business manager for Silverbird Cinemas in Ghana, Nana Yaw Twum-Barimah Yeboah is calling for the establishment and expansion of community cinemas across the country to rekindle the cinema experience.
Marvel Studios’ upcoming film The Marvels will be showcased in both the visually immersive, 270-degree panoramic ScreenX format and the multi-sensory 4DX experiential format from CJ 4DPlex when it flies into theatres on November 10.
Christie is continuing its collaboration with the 2023 Australian International Movie Convention by serving as the event’s official projection partner.
The Philippines' first bed cinema is set to be unveiled at Uptown Bonifacio, Megaworld's flagship township in Fort Bonifacio, Taguig City, this November.
Javier Sotomayor, managing director of Asia and Middle East at Cinépolis Corporativo, will receive the Exhibitor of the Year award at the CineAsia awards ceremony on December 7 at the Millennium Hilton in Bangkok, Thailand.
