This week at CineEurope 2018, the Barco cinema joint venture Cinionic and chip designer AMD a are showcasing what the companies say are the world’s first multiplayer, augmented reality cinema lobby gaming applications aimed at creating a new social adventure in theatres and other location-based entertainment venues. The technology combines digital cinema lobby signage with multi-player augmented reality technology to create mini attractions that engage patrons in thrilling entertainment before and after the feature presentation.
Engineers and technicians from Samsung Electronics and Ymagis Group have successfully worked together to develop a component that allows the Samsung Cinema LED Screen to showcase movies and other content with EclairColor HDR picture quality while meeting EclairColor’s technical specifications. The combination of these two technologies means HDR images are shown at a contrast ratio of 1,000,000:1 to deliver a more detailed and resonating viewing environment.
Silex Inside has extended its family of audio/video over IP OEM boards to include JPEG 2000 encoding and decoding.
The One Network Alliance – a strategic partnership between Barco and in-theatre marketing pioneer Vision Media – will commercially debut its turnkey digital Lobby Experience at Cinemark’s Plano, Texas and Playa Vista, Los Angeles theatres this month. This will enable Cinemark to transform its cinema lobbies into immersive storytelling environments using digital content viewed on billboard-size displays.
Christie Showcased its CP4325-RGB pure laser cinema projector and the 72nd Australian International Movie Convention taking place now through October 12 at The Star Gold Coast in Queensland, Australia.
Metropolitan Theatres has signed Vision Media to oversee installation and on-going management of circuit-wide digital signage and media systems. “Our partnership with Vision Media will further our efforts to enhance the movie-going experience. The investment in digital signage enables highly impactful communication that is flexible to best serve our customers,” said David Corwin, president of Metropolitan Theatres.
Allure, a Christie company, will feature its data-driven, advanced content automation platform for digital signage at CineEurope 2017 July 19-22 in Barcelona, Spain.
Christie 360 Experiential Studios has delivered the world’s first permanent projection mapping show on a cinema façade at the TCL Chinese Theatre in Hollywood. Designed to enhance the guest experience, the forecourt show was launched before an enthralled audience of Hollywood luminaries, local dignitaries and media. Visuals of forecourt of stars handprints, Chinese dragons, and actual movie clips from memorable films that premiered at the Chinese Theatre emerged onto the theatre’s front entrance, which was digitally transformed into an architectural screen.
Ymagis Group announced today that it has agreed with Dallas-based CinTech to form a new, full-service exhibitor services company in North America. Under the terms of the agreement and subject to the fulfillment of conditions precedent, a new company, CinemaNext North America, will be created with Ymagis Group acquiring a 75 percent stake and CinTech the remaining 25 percent. CinemaNext North America will be managed by industry veteran Stan Hays. Both parties intend to start operations during the second quarter of the year
If there is one thing for which the recently opened Odeon Sambil Dolby Atmos multiplex in Madrid stands out, it is the number of technological firsts clocked up by its twelve theatres. It is the first multiplex in Spain with all its screens equipped with 4K projectors – all from Christie – and also the first to include Dolby Atmos and Christie Vive Audio sound in all its theatres, and the only multiplex in Spain with more than one laser screen. In this case, Sambil has two screens equipped with laser projection, both with Christie Solaria CP42LH RGB projectors.