Xpand collaborated with ESPN and Walt Disney Studios Motion Pictures at the premiere of X Games: The 3D Movie the first sports-themed 3D film. The event was held last month at the Nokia Theatre. “It was extremely exciting to have been chosen by ESPN and Disney for the Los Angeles premiere of X Games 3D the Movie ” says Xpand’s CEO Maria Costeira. “This is a triumph for 3D sports entertainment and it seems that X was the broader theme of the event. We couldn’t have asked for a better combination of brands. We continue to appreciate Disney’s support of the active technologies while working together in a progressive 3D culture.” During the entire week and throughout the weekend of the actual X Games events which were held simultaneously at the Staples and the Home Depot Centers Xpand’s X101 Series 3D glasses could be seen at the various interactive display areas where the movie trailer was being presented in 3D to all X Games attendees. It was estimated that more than 10 000 people got to view a sneak preview of the X Games 3D movie over the course of a few days which audiences were giving rave reviews.
