Suick Theatres Signs with Sonic Equipment to Convert to Digital

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Sat, 12/11/2010 - 19:00 -- Nick Dager

Suick Theatres has signed with Sonic Equipment Company of Iola Kansas to fully convert their four-screen facility in Shawano Wisconsin.  Suick Theatres will showcase the theatre as the first of their facilities to be converted. The company will install Christie Solaria CP2220 digital cinema projectors and Dolby 7.1 sound technology. The conversion is expected to be completed in early January. “We want to do the upgrades for the benefit of our customers ” says Tim Suick owner of the Suick Theatres circuit.  “Our goal is to provide them the best presentation and the best sound.”  The systems will be installed before the end of the year by the Sonic Equipment install team.  Sonic has become a proven leader in the conversion of theatres to the new digital cinema with more than 130 conversions in 2010 alone.  Sarah Noah sales manager of Sonic adds “We are happy to begin a new relationship with Tim and look forward to working together for many years to come.  Suick Theatres is a wonderful company and a great addition to our Sonic Family.” “Christie known for its support and commitment to independent exhibitors is taking audiences into the 21st century of entertainment with their Christie Solaria Series of DLP Cinema projectors ” says Craig Sholder vice president entertainment solutions at Christie. Sonic will also be presenting its service and maintenance package using Christie Managed Services.  “The quality of the presentations is the focal point of our program and CMS is an important part of that ” says Noah. Suick Theatres is also in the planning stages to convert their Sturgeon Bay Antigo and Ashland Wisconsin locations in 2011. Sonic Equipment Company