Study Says Movies Were Popular UK Valentine’s Day Choice

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Wed, 02/24/2010 - 19:00 -- Nick Dager

According to research from Harris Interactive and media house Digital Cinema Media 16-24-year-olds are twice as likely to go to the movies as the rest of the UK population. The study estimated that moviegoers in this age group were twice as likely as the rest of the UK population to see a film on Valentine’s Day and 51 percent would go with their girlfriend or boyfriend. A romantic night at the pictures was not just the preserve of the young however. Overall one in five adults planned to see a movie and of those 65 percent were going with a partner or spouse. Just over one in five 25-34-year-olds were planning a night at the pictures and of these nearly three quarters (73 percent) said they would go with a partner or spouse. The figure rose to 75 percent among 35-44-year-olds (of whom 13 percent were likely to go to the cinema on Valentine’s Day and 82 pefcent of those in the 45-54-year old group (of whom one in ten planned to celebrate Valentine's by seeing a movie). Top films showing that weekend included new releases Valentine's Day and A Single Man followed by Avatar The Princess And The Frog and Invictus. Digital Cinema Media