Studio Movie Grill Signs with Vista Entertainment, Movio to Enhance Theater Offerings

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Fri, 07/03/2015 - 11:10 -- Nick Dager

Studio Movie Grill has signed with Vista Entertainment Solutions and Movio to enhance its service offerings.

“SMG is a premier cinema exhibitor in the U.S. and we’re honored to welcome them to the VES family,” says VES president Derek Forbes.  “This is a great example of how we’re able to build upon the Ticketsoft infrastructure to present SMG with a more expansive suite of state-of-the-art services and innovation.” 

“SMG’s partnership with VES and Movio enables us to streamline and integrate operations,” said Julia Landrum, SMG’s vice president, revenue. “Our staff can now offer enhanced service and convenience to our customers. Additionally, Movio will allow us to provide our moviegoers with information on the films and offers that are of most interest to them.” 

Adopting these platforms enables SMG to optimize their business and sales processes. Through deployment of the entire VES platform, SMG can achieve superior functionality for food and beverage ordering, in-seat delivery, split billing, and tip management, enhancing their customers’ end-to-end experience and providing visitors with the best cinema hospitality in the industry. 

Generating in-depth consumer insights based on market analytics, Movio will collaborate with SMG to develop its new and enhanced customer loyalty program.

“Movio is thrilled to support Studio Movie Grill in designing, developing, and launching its new loyalty program.  Movio Cinema will help the company to understand and influence their guests in a way that will increase incremental revenue through visitation, spend and preference,” says Will Palmer, chief executive of Movio. “The ability to extend personalized offers to its most avid audience will revolutionize SMG’s interaction with their customers.”

Based in Dallas, Texas, SMG has more than 200 screens in over 20 locations across 10 states, with more expansion on the way.

Studio Movie Grill

Vista Group International

Vista Entertainment Solutions