Sonic Handling Conversion of Marshfield Cinema 8 in Wisconsin

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Fri, 07/08/2011 - 20:00 -- Nick Dager

Rogers Cinema has chosen Sonic Equipment Company for the conversion of its Marshfield Cinema 8 in Marshfield Wisconsin. Under the agreement GDC Technology will supply the digital cinema servers to be deployed in the conversion program. As part of Sonic’s aggressive installation agenda Rogers Cinema anticipates the entire chain to be fully converted by the end of 2012.   Scott Koran CEO at Rogers Cinema has been working closely with Sonic during the conversion process. Sonic has been very active in the state of Wisconsin having overseen digital conversions in theatres in Shawano Sturgeon Bay and Whitewater. Additionally conversions in Woodruff Rhinelander Ashland and Antigo are scheduled to begin later this summer.   Rogers Cinema is a family-owned chain with 53 screens in Wisconsin and Michigan. Marshfield is the first of its locations to be designated for conversion. A second Rogers Cinema venue in Stevens Point Wisconsin has been recently added to Sonic’s installation schedule. The conversion calls for the deployment of a combination of Christie Series II projectors GDC servers and Datasat Digital’s popular AP-20 audio processor.   Cinedigm is responsible for structuring and implementing the underlying VPF agreement enabling Rogers Cinema’s conversion to digital cinema as well as assuming the entire administration responsibility of the VPF program.   “Datasat is proud to have been selected as the audio processor of Sonic and Rogers Cinema’s continued digital cinema transition ” says Dusty Thomas vice president of sales Datasat. “Our AP20 audio processor is also an alternative content switcher complimented by a full automation suite which helps cinemas limit their exposure to multiple warranties and different manufacturers within their digital rollout.”   “We couldn’t be more pleased with the superior quality of GDC products and Sonic’s stellar services in overseeing the conversion says Scott Koran CEO at Rogers Cinema. “Needless to say we’re really looking forward to impressing our customers with cutting edge digital cinema and providing them with a movie going experience that’s second to none.”   “We are completely delighted to have been selected by both Sonic and Rogers Cinemas for the Wisconsin conversion program ” says Dr. Man-Nang Chong founder and CEO of GDC Technology. “Having worked with Sonic previously we understand their passion for assisting independent exhibitors in converting to digital. We are pleased Rogers Cinema has decided to work with GDC.  It’s a testament to Rogers Cinema’s commitment to movie lovers and we relish the opportunity to develop this partnership.”   “We are pleased to embark on this new relationship with Scott and the entire Rogers Cinemas family ” said Eric Olson director of operations at Sonic Equipment Company. “Our focus on helping independent exhibitors across the country to find their way through the process to conversion is what has brought our two companies together. I look forward to many years of continued partnership.”