Screenvision Signs Long-Term Deal with Wehrenberg Theatres

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Mon, 01/30/2012 - 19:00 -- Nick Dager

Screenvision has signed a new long-term agreement with one of its key exhibitor partners Wehrenberg Theatres America's oldest family-owned and -operated movie theatre circuit.  Wehrenberg Theatres celebrated its 100th anniversary in 2006. Screenvision and Wehrenberg Theatres have been partners for over 20 years.  Under the terms of the renewed deal Screenvision will continue to have the exclusive right to sell the on-screen advertising digital pre-show and the non-exclusive right to sell promotions.  With the signing of the new long-term Wehrenberg deal Screenvision's top exhibitor partners are secured for an average term of 14 years.   Screenvision's national footprint includes over 14 900 screens. Screenvision is very excited to begin 2012 finalizing a new long-term partnership with Wehrenberg Theatres says Darryl Schaffer executive vice president operations and exhibitor relations Screenvision.  Wehrenberg is a key partner and secures our position in the important St. Louis DMA. Ronald P. Krueger chairman and CEO of Wehrenberg Theatres says By extending our partnership with Screenvision we know we will be able to not only provide quality pre-movie entertainment but innovative and fun alternative programming. Screenvision remains at the forefront of bringing unique exciting special events such as concerts documentaries sports and more.  It really is a win-win situation for everyone especially our guests. We are excited to continue our partnership with Screenvision says William Menke executive vice president and COO of Wehrenberg Theatres.  Our relationship goes back years and we are completely comfortable with Screenvision's commitment to being the technological leader in cinema advertising and to maintain a superior digital preshow. Headquartered in St. Louis Wehrenberg has 15 theatres with 210 screens in Missouri Illinois Minnesota and Iowa with nine locations and 131 screens. Wehrenberg's flagship location is St. Louis' Ronnies 20 Cine. This distinctive location includes an indoor drive-in theatre concept in the lobby as the theatre was built on the site of a former Wehrenberg drive-in theatre which first opened for business in 1948. Screenvision