Screenvision Reaches New Agreement with Before The Movie

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Fri, 10/14/2011 - 20:00 -- Nick Dager

Screenvision has reached a new agreement with Before The Movie a local cinema advertising company based in Vacaville California that represents three exhibitors within California Nevada Colorado and Idaho. The exhibitors include: Brenden Theatres Cinema West and Santa Rosa Entertainment Group. Before The Movie handles 33 locations representing 329 screens which includes 25 screens in the Los Angeles area 116 screens in the San Francisco area and 84 screens in the Sacramento area. Additional markets are Las Vegas Fresno Palm Springs and Eureka.  
 Screenvision will have exclusive national selling rights at all BeforeTheMovie represented locations. Screenvision’s inventory will total five minutes all exhibited within the last seven minutes of the preshow.
“The agreement with Before The Movie expands our footprint in key markets on the West Coast ” says Darryl Schaffer executive vice president operations and exhibitor relations Screenvision. “We are delighted to provide engaging advertising to BeforeTheMovie exhibitor partners.” “We are thrilled about our strategic collaboration with Screenvision ” says Corey Tocchini president and CEO of Before The Movie. “They are the perfect partner to provide an additional revenue stream to our exhibitors. This partnership allows Before The Movie to offer exhibitor partners the best of both worlds strong local advertising and exclusive BTM content along with national advertising thereby increasing the payout to the exhibitor while maintaining a strong local and community presence it’s a win win win.” Before The Movie