The Odeon and UCI Cinemas Group has announced that it has signed Arts Alliance Media to be its theatre management system supplier across Germany Austria and Italy. AAM will supply all sites with a TMS and a library management server to manage all equipment and content across each cinema. The deal covers 65 sites and 661 screens across the three countries. The TMS/LMS rollout is an integral part of the digital deployment arrangements announced back in 2010 whereby Odeon UCI is using private financing and direct digital deals with all six major Hollywood studios to fund the rollout via digital deployment associates limited. Under DDAL contracts Odeon UCI has already installed digital in 475 screens in the three markets and will complete the full rollout by mid-2012. Fiona Deans chief operating officer of Arts Alliance Media says “Being selected by Odeon to power their European digital cinemas is a great vote of confidence in our software and we’re delighted that we can increase our worldwide footprint with this deal.” Howard Kiedaisch CEO of AAM says “Working with Odeon UCI the largest and arguably the most respected cinema chain in Europe is very exciting for all of us at AAM. Odeon UCI really sees the true potential that digital cinema can bring.” Rupert Gavin CEO of Odeon & UCI Cinemas says “We like the flexibility and ease-of-use of AAM’s digital cinema software offering. It enhances our operations across three different countries and enables us to fully realize the benefits of digital – the ease of moving content effortlessly building playlists and seeing at a glance what’s playing on which screens.”
