Nickelodeon SimEx-Iwerks and Super 78 Team Up on SpongeBob 4D

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Wed, 11/14/2012 - 19:00 -- Nick Dager

Nickelodeon is teaming again with SimEx-Iwerks Entertainment and creative studio Super 78 to bring the hit cartoon series to life in SpongeBob SquarePants 4D – The Great Jelly Rescue.   With 3D graphics and a dramatic assortment of scents sounds and physical interplay the new attraction will offer an immersive one-of-a-kind 4D experience. Production of the film is currently underway and the experience will debut around the world at select venues spring 2013.
“SpongeBob is an international super star and this exciting new attraction gives fans the opportunity to feel like they are part of his undersea world ” said Brent Young principal of Super 78.  “This experience shares a conservation message using a charming storyline and special effects that engage all the senses.  It even adds a fifth dimension of sorts that taps the capricious humor SpongeBob is famous for.”
“This is our third film partnership with Nickelodeon ” said Mike Frueh senior vice president of film distribution for SimEx-Iwerks. “Based on the success of the original SpongeBob 4D Experience and most recently Dora and Diego 4-D Adventure we are delighted to be partnering with both Nickelodeon and Super 78 to bring a new SpongeBob 4D experience to the 4D screen.”
“SpongeBob SquarePants is an iconic and beloved property with a global fan base ” said Gerald Raines vice president Nickelodeon recreation business development. “This new experience which integrates 3D technology and dazzling in-theater effects will engage fans the world over with a positive and entertaining message.”