Movio is a finalist in the New Zealand International Business Awards. The awards recognize companies that impact the international business community through leadership, innovation, vision and tenacity. They are presented by NZTE, New Zealand’s international business development agency, with support from strategic partner ANZ, one of New Zealand’s leading banking and financial services groups.
Movio is nominated in the “ANZ Best Business Operating Internationally” category. Company CEO and co-founder, Will Palmer, is nominated in the “Excellence in Leadership” category. Winners will be announced at the prestigious black tie awards ceremony on March 25 at Sky City Convention Centre in Auckland.
Under Palmer’s direction, Movio is recognized as a global leader in marketing data, analysis, insights, and campaign creation and management for theatrical exhibitors, studios and distributors. The underlying premise driving Movio's growth is the increasing realization by the film industry that the (big) data generated about moviegoers at point-of-sale are invaluable assets.
Movio's software make it faster and cost-efficient for exhibitors to analyze and use that data and execute personalized campaigns to their customers. Movio’s latest development aggregates data across a region to provide film distributors and studios comprehensive market data, providing crucial audience insights.
"Our vision is to revolutionize the way the film industry interacts with viewers, increase box office revenue and improve the quality of content produced," said Palmer. "We are thrilled and honored that our data-driven approach has been recognized as worthy of consideration from the New Zealand International Business Awards.”