Marcus Upgrades Its Duluth Theatre

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Tue, 07/31/2012 - 20:00 -- Nick Dager

Marcus Theatres has completed a new UltraScreen auditorium and remodeled its cinema in the Duluth Entertainment Convention Center in Duluth Minnesota. The project included the renovation of the former adjacent DECC OmniMax Theatre structure into the company’s 14th UltraScreen adding a Take Five Lounge and remodeling the cinema’s lobby entrance and box office. “The new UltraScreen takes moviegoers to a totally new level of excitement and entertainment with an extremely wide screen award-winning sound custom seating and the amazing D-Box motion seat technology ” said Bruce J. Olson president of Marcus Theatres. The cutting-edge D-Box completely immerse audiences in the viewing experience by making realistic movements and vibrations in perfect sync with the on-screen action. We are excited to introduce this new multi-sensory revolution in movie-watching to our audiences in Duluth.” The patented D-Box MFX technology is available in 29 of the auditorium’s 244 seats for an additional $8.00 per reserved ticket. Each year approximately 15 to 18 movies are programmed with the D-Box system. “We’re delighted to be a part of this new state-of-the-art cinema our first with Marcus Theatres and to introduce a new dimension to moviegoing with our incredibly immersive D-Box MFX experience ” said Claude Mc Master president and CEO of D-Box Technologies. Olson added “The UltraScreen digital cinema experience doesn’t end there. Viewers are put right in the center of the excitement with the 65-foot-wide three-and-a-half stories tall screen. The latest MDX (Marcus Digital Xperience) digital projection technology presents movies in 4K high resolution for superior clarity vivid color and outstanding definition and depth. When it comes to sound effects the 39 000-watt 7.1 digital sound system featuring JBL’s Academy Award winning Screen Array speaker system creates an incredible audio experience. Seating in the new auditorium features new luxurious velour high-back memory-foam chairs designed for the ultimate relaxation and comfort. With the all-encompassing look feel and sound of the UltraScreen moviegoers will enjoy the latest Hollywood blockbusters like never before.” UltraScreen admission is $2 more than standard movie prices. “The Take Five Lounge offers a complete selection of beer wine and creative cocktails as well as a variety of appetizers pizza and finger foods. The lounge seats 65 guests with elegant soft leather seating for relaxing and critiquing the movie while enjoying a favorite cocktail and snack ” added Olson. Additional enhancements to the Duluth Cinema include a relocated box office new entrance and renovated lobby area that connects the UltraScreen auditorium with the existing 10-screen lobby as well as new design elements that extend the existing look and feel of the theatre. Self-service soda stations which are extremely popular with guests at other Marcus Theatres locations have also been added. “The DECC is proud of its reputation as the region’s top venue for unique high-quality entertainment and the addition of the new UltraScreen will further enhance the options available ” said DECC executive director Dan Russell. “With its gigantic UltraScreen the unique D-Box MFX seats plus the Take Five Lounge for enjoying a cocktail and hors d’oeuvres the new entertainment complex will provide a movie going experience unlike any ever seen north of the Twin Cities.”