A year or so after apparently abandoning its efforts in the digital cinema market Eastman Kodak Company has developed laser projection technology that the company says delivers both 2D and bright 3D images within today's stringent technical standards for digital motion picture presentation. Kodak is currently demonstrating a prototype projector. So far reaction has been tremendous says Les Moore Kodak's chief operating officer for digital cinema. In addition to producing a wide range of colors the Kodak laser projection technology offers wide dynamic range deep blacks and a bright 3D image display. I think people see this technology as a potential game-changer for digital projection. According to Moore the technology is a key ingredient to potential improvements in digital cinema picture quality for future moviegoers. This technology offers the potential for a reduction in total cost of ownership through a cost-conscious design combined with the efficiencies gained through using laser illumination systems including lower energy consumption and the anticipated long lifetime of lasers. Kodak is currently in discussions with potential licensing partners. Kodak continues to be a leader in the entertainment industry says Kim Snyder president entertainment imaging Kodak. We're driving revolutionary improvements in digital cinema projection technology that can significantly improve the theatrical experience for the moviegoer – especially in 3D – the range of available tones and colors for the creative community and the cost of ownership for the exhibitor.