Cinemeccanica Offers AAM Screenwriter TMS with Cinecloud Servers

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Wed, 02/11/2015 - 11:32 -- Nick Dager

Cinemeccanica is now offering Screenwriter, Arts Alliance Media’s Theatre Management System, with its Cinecloud server.

Cinemeccanica’s customers in 90 countries will be able to purchase the Cinecloud server and Cinecloud library with Screenwriter pre-installed and ready to use. As part of the agreement, Cinemeccanica will be also be retroactively upgrading around 400 existing servers to provide the benefits of Screenwriter to current customers.

The Cinecloud server, available in different configurations to match differing exhibitor requirements, will come complete with the Screenwriter TMS to manage all content within a site, through an easy to use graphical interface. Content across all screens can be easily viewed and managed, and playlists built through a simple drag and drop mechanism. Screenwriter automates many time-consuming digital cinema processes, allowing playlists to be moved and repeated at the touch of a button, content to be transferred automatically and schedules to be synchronised with the cinema’s POS system.

Cinecloud technology offers a flexible, robust and affordable solution, based on a central server, which can be located anywhere in the cinema, able to stream and show content in real time through the IMB (Integrated Media Block) fitted in the digital projectors. Due to this capability, Cinecloud allows cinemas to swap content between screens in a few seconds through simply changing the “data path” or ingesting new content while another projection is underway.

Pier Carlo Ottoni, sales and marketing director of Cinemeccanica said, “We’re delighted to be able to offer Screenwriter’s extensive benefits to our customers. The Screenwriter TMS enables cinemas to save time and create a better customer experience by eliminating human error. The combination of CineCloud and Screenwriter is, we believe, the best for our customers.”

Roberto Marabotto, sales director EMEA of Arts Alliance Media added, “We’re very happy at this partnership to bring Screenwriter’s capabilities to Cinemeccanica’s customers. Having one of the most prestigious equipment companies select our TMS to provide with their hardware is a real endorsement for the benefits of our software.”