Cinedigm Digital Cinema and Altive Media have announced that they are working together to jointly distribute alternative content in their respective territories of the United States and United Kingdom. Recent releases by Cinedigm include: Life In A Day a Ridley Scott production with National Geographic Google and YouTube; a one night special event for the documentary No Room for Rockstars; a weekend screening event for the newest Pokemon movie; and ground-breaking Live 3D events with both the Foo Fighters and the UFC. Set up just a few months ago Altive Media recently released cult director Thierry Donard’s extreme sports film At The Very Last Moment and Kasabian Live! Live At The 02 an exclusive film of award-winning UK rock band Kasabian. “We are thrilled to work with Altive Media MD Craig Shurn and his team to bring alternative content to the UK and Ireland including theatres such as London’s iconic Empire Leicester Square and conversely to bring fantastic European fare to our avid audiences ” said Steve Savage president of Cinedigm Entertainment Group. Craig Shurn of Altive Media said “We’re very excited to join forces with Cinedigm to create a dynamic partnership on both sides of the Atlantic. This strategic alliance can only add to the momentum and potential of alternative content and event cinema which will benefit both theatre owners and their customers.