Christie will continue its longtime sponsorship of the Toronto International Film Festival by providing multiple Christie Solaria Series digital cinema projectors. Recognized around the world for presenting the best of international and Canadian cinema to film lovers the Festival screens more than 300 films from more than 60 countries during its 11-day program September 6-16 in addition to offering year-long programming. This year represents Christie’s 12th year as the official projection sponsor supporting The Festival’s mission of transforming the way people see the world through film. “The explosion of digital cinema technology has provided the industry with accessibility while meeting the rising demand of filmmakers around the world who want their films screened in the highest digital quality available ” said Diane Cappelletto the festival’s director of technical production. “Transforming many of our screens to digital format was made possible with the support of Christie whose digital projectors are recognized worldwide for performance and reliability. We value Christie’s exceptional image quality and expert service to help make the Festival successful every year.” “Throughout Christie’s long-standing partnership with The Festival we have seen a growing use of digital projection technology for screenings. Last year the sold-out documentary Samsara was screened in 4K ” said Kathryn Cress vice president global and corporate marketing Christie. “With its international flavor The festival truly transforms the way people see the world and Christie is proud to support it as it transitions from what was once a film-only industry to one predominantly digital.” Christie digital projectors are used by leading Festivals around the globe. This year Christie renewed its official technical sponsorship of the Festival de Cannes for the next three years a position it has held since 2006. In addition Christie was the exclusive projection sponsor of the Water for Elephants screening at the opening gala of the 14th Shanghai International Film Festival last year. Today Christie equipment is found in more than half of all digital projection rooms – about 33 000 projectors in use.
