Barco Completes First U.S. Auro-3D Installations

Bookmark and Share

Tue, 11/29/2011 - 19:00 -- Nick Dager

Barco has successfully completed the first Auro-3D installations in the United States at commercial theatres for some the world's largest movie exhibitors including Cinemark (Dallas) Regal Entertainment Group (Los Angeles) and AMC Entertainment (Miami). “We're ecstatic about the creative opportunities made possible by Auro-3D as we continually strive to provide our customers with the ultimate cinema experience ” says Damian Wardle vice president of worldwide theatre technology and presentation at Cinemark. “Auro-3D's unique capabilities launch the audience right into the center of the motion picture experience.”  “The Auro-3D system installed at Edwards Calabasas Stadium 6 delivers an incredibly realistic cinema experience ” says Rob Del Moro chief purchasing officer for Regal Entertainment Group. “The combination of ultra-bright high-resolution projection with 3D audio has the potential ability to deliver a true-to-life reproduction of the drama on-screen. As we continue to evaluate this technology on performance and cost we are intrigued by its possibilities.”  “AMC Entertainment has historically been a first adopter of competitive new audio technologies that enhance the cinema experience ” says Dan Huerta vice president technology of AMC Entertainment. “We were honored to be able to provide this new experience to audiences for the first time at ShowEast 2011.”  “We're committed to continually elevating the cinema experience by providing groundbreaking technologies that allow our exhibition partners to flourish in an ever-growing competitive entertainment market ” says Brian Claypool senior director strategic business development at Barco. “Auro-3D provides a whole new dimension to the movie-going experience reproducing the most realistic spatially accurate sounds all around and above patrons to enhance the realism and immersive qualities of the story.”