Barco Claims 80 Percent Market Share in China with 1000th Projector

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Tue, 07/28/2009 - 20:00 -- Nick Dager

Barco has announced that it has completed its 1 000th digital cinema projector installation in China. The company says it has a market share of more than 80 percent in the country. Barco has been working closely with GDC Technology to provide one-stop digital cinema solutions to exhibitors in China since the two companies announced a partnership in March 2007. The companies say they have worked on a number of successful deals and will continue to do so in the future. Only recently major deals with prime exhibitors like Jinyi Hengdian and the China Film Group were announced for a total of more than 200 digital cinema projectors. “China is one of the fastest growing cinema markets in the world and Barco is proud to be part of its transition to digital ” says Frank Christiaens Barco’s president Greater China. “Barco has a long term commitment towards the digital cinema market and has made severe efforts towards the China market. We very much value our existing partnerships and our customers’ confidence in Barco digital cinema projectors.” “China has always been at the forefront in digital innovation. Already in 2006 Barco signed a historic deal with Dadi Digital Cinemas and we have a market share of more than 80 percent in China” says Alain Solomon vice president of Barco’s Digital Cinema business. “Our Chinese customers especially value our reliability and low total cost of ownership resulting from the modular design and use of standard lamps in our projector design.” Barco