Ballantyne Enters Reseller Agreement with Barco

Bookmark and Share

Sun, 11/13/2011 - 19:00 -- Nick Dager

Ballantyne Strong has entered into a definitive reseller agreement with Barco to distribute their full line of digital cinema products with expectations of adding additional Barco lines as they become available. Ballantyne will be marketing Barco offerings in the Americas (North Central and South) and the Caribbean. Ballantyne Strong has been a key leader in cinema products and solutions for eight decades and we are happy to welcome Ballantyne to our team. They bring a wealth of worldwide exhibitor relationships as well as additional product and service offerings that Barco is looking to leverage on behalf of our valued customers as we focus on further expanding our organization's global footprint says Patrick Lee vice president digital cinema for Barco North America. With the ShowEast cinema industry tradeshow being attended by exhibitors from around the world we agreed that this was an ideal time to launch what we expect to be a long-term and mutually beneficial partnership with Ballantyne says Lee. Ballantyne Strong president and CEO Gary L. Cavey says We are ready to hit-the-ground-running with Barco after signing this important new distribution agreement that complements our long-term relationship with NEC's digital cinema group. With Barco's full complement of projectors now at our disposal including the brightest projector in the world our customers will have more choices than ever and our turnkey cinema solutions will clearly be a key differentiator for Ballantyne.” In addition to projection systems Ballantyne will continue to provide our large base of shared customers manufactured cinema screens as well as after-care projection system service and maintenance. We will also maintain our focus on offering both large and small exhibitors the widest array of one-stop options available in the cinema space says Cavey. Ballantyne Strong Barco ,2872
Barco Installs its First 4K 3D Projection Installation in Greater China ,2011-11-14, Barco has installed its first 3D image plus 3D sound combination in greater China more specifically in the Wangfujing Cineplex in Chengdu China. This is the first time that Barco has provided both audio and visual technology in the digital cinema field. The Wangfujing Cineplex installation includes Barco's DP4K-32B Enhanced 4K cinema projector and the Auro 3D 11.1 Channel Sound System.
 Beichuan Zhang an influential pioneer in China's film industry and acting president of Emei Film Group and general manager of Pacific Cinema Circuit says “Pacific Cinema Circuit is continually advancing with the world-leading digital projection technology. 3D audio is the latest evolution in the 3D movie experience. We are happy that China is starting to use Barco's Auro 3D system to provide audiences with an unequalled aural as well as visual experience.” 

 Barco's managing director sales & service and vice president sales entertainment for greater China Tang Feng says “Audiences are becoming more sophisticated and are expecting more and more from their cinema experience. The Auro 3D system offering the most natural sound will definitely delight modern moviegoers. As one of China's newly developing cineplexes Wangfujing Cineplex is a good example of the ultra-bright Enhanced 4K image and Auro 3D sound combination. This is a highly significant event for Barco as well as for China's Cineplex development.” ,2873
CAC Names Mark Mitchell President and Chairman,2011-11-14, The Cinema Advertising Council has elected Mark Mitchell president and chairman and Cliff Marks executive director.  Effective immediately they join Bob Brouillette and Laura Adler who are returning as treasurer and secretary respectively.  
The CAC also announced that Lee Heffernan (Screenvision) will take over as chair of the marketing committee and Sunil Soman (National CineMedia) will take over as chair of the research committee. Laura Adler will remain chair of the public relations committee.
  “It’s both an honor and pleasure for me to be helping to lead the CAC during this remarkable period in marketing and advertising.  With the ongoing challenges that traditional ad-supported television faces the in-theater environment is actually increasing in relative value to brands ” says Mitchell.  “Cinema was the original ‘first screen ’ and remains as one of the most commercially-friendly venues for marketers to connect with consumers.  Through the CAC and its members we will be working to enhance that opportunity in ways that build even greater return and measurable results.” Mitchell is also the chief revenue officer of Screenvision where he is responsible for all revenue generation from national regional and local advertising of Screenvision cinema advertising activities. Before his time at Screenvision Mitchell held many positions in the media industry including chief relationship officer for Canoe Ventures; executive vice president sales for Premiere Retail Networks; executive vice president sales and marketing for Office Media Networks; and several senior management positions for the ABC Television Network over the course of his 10 years with the company. Marks the outgoing president and chairman is also the president of sales and marketing at NCM a position he has held since 2002 and was recently identified as #17 on the 2010 Mediaweek 50 which lists top executives in the advertising and media industry who “advanced innovation revenue and influence for their companies.” Prior to joining NCM he was senior vice president national sales for ESPN/ABC Sports from 1989-2002 and a network TV buyer at BBDO Advertising from 1984-1987. Brouillette has been a CAC officer since 2004. He is also NCM’s senior vice president of business development where he is challenged to identify and capture sponsorship opportunities forge new business partnerships with other entertainment and media companies and create new media solutions for undeveloped NCM client categories. Prior to his time at NCM Brouillette held several senior level positions throughout his 17 years in the media industry including executive vice president marketing and business development at Fanfare Media Works as from 2000-2002; senior vice president marketing and business and at News America Marketing from 1997-2000; and senior vice president sales and marketing for SPAR Marketing Force from 1993-1997.   Adler is president of A&G Marketing Group and serves clients in both the for-profit and not-for profit sectors including the CAC which she’s managed since its inception in 2003.  Adler worked at National Cinema Network for more than 18 years where she started her career as an account executive in 1986.  She was promoted in 1996 to vice president of marketing and public relations. Cinema Advertising Council ,2875
Carmike to open 12-Screen Theatre in Tennessee,2011-11-14,Carmike Cinemas has announced the projected fall 2012 opening of a new Carmike Cinemas entertainment complex in the Bradley Square Mall in Cleveland Tennessee. The new theatre named the Carmike 12 will feature twelve screens with total seating for over 2 000 guests and will be highlighted by one of Carmike’s BigD auditoriums. Carmike president and CEO David Passman says We're providing the ultimate entertainment experience that centerpieces large format digital with bigger screens bigger sound and luxurious theatre seating for cutting edge presentation and the definitive enjoyment of our audiences. With the opening of the new location the Cleveland area joins a select and growing list of communities across the nation offering Carmike theatregoers the exciting new BigD format.” Bradley Square Mall provides Carmike's new theatre location a strategic high-traffic retail center known for more than 50 national regional and local retailers and eateries including anchors Belk JCPenney Sears and Kmart as well as American Eagle Outfitters Aeropostale Bath & Body Works maurices Finish Line Hibbett Sports and many others. Bringing a theatre group of Carmike's high quality to Bradley Square Mall and the Cleveland area is something we recognized as very important and we applaud Carmike Cinemas for their commitment to make this happen said Stacia Shahan general manager for Bradley Square Mall. This will be a major amenity for Cleveland and the greater Bradley County area and a major addition to the region's economy. The addition of Carmike is a significant component of a major redevelopment we have planned for Bradley Square. The redevelopment will greatly enhance the mall experience for all patrons and will be a huge benefit for residents throughout the trade area. Bradley Square Mall will truly be a one stop a must experience destination providing excellent dining shopping and entertainment venues for patrons of all ages and interests. We appreciate the support our customers have always provided the mall and we are excited as we continue to strengthen our bond with the community. Carmike Cinemas