Arri has appointed Wilson Zeferino as the new director of sales, Latin American Markets. Fluent in Spanish, Portuguese and English, Zeferino will further develop business and strategy in the Caribbean, Central America and South America. He will also oversee sales efforts and customer service in these territories to strengthen Arri’s presence across the region.
Zeferino previously worked at Fujifilm in the Optical Devices Division as Sales and Marketing Manager for North America, Latin America, Mexico and the Caribbean.
Arri CEO Glenn Kennel says, “Arri continues to grow our business in Latin America’s thriving market. I am happy to welcome Wilson to the team.”
“Arri is one of the most highly regarded brands in the world. I’m excited to join such a pioneering technology company and intensify further support in Latin America,” says Zeferino, who will be based out of Arri’s Ft. Lauderdale, Florida office.
The new director of sales, Latin Markets will attend the Camara Argentina de Proveedores y Fabricantes de Equipos de Radiodifusion (CAPER) Expo October 29-31 in Buenos Aires, Argentina.