Allure, a Christie company, will feature its data-driven, advanced content automation platform for digital signage at CineEurope 2017 July 19-22 in Barcelona, Spain.
The platform enables exhibitors, retailers and other foodservice operations of any form to drive consumer behavior and revenue by automatically adapting and changing digital content and messages in real-time in response to any number of business-related factors or conditions such as; point-of-sale data, inventory levels, ticket sales, guest demographics, weather feeds, and more.
“Our deployments in the US have been thoroughly tested and proven to bring an increase in returned on investment, so we’re excited to unveil this revolutionary technology to Europe, Middle East, and Africa,” said Craig Chapin, president of Allure. “This automated, data-driven digital signage solution leverages multiple data sources and applies pre-established rules customized to the individual circuit to output digital content that drives revenue for exhibitors.”
Christie Digital Systems http://www.christiedigital.com