Cineplex Entertainment in partnership with CJ 4DPlex, today announced that Canada’s first 4DX auditorium will open its doors on Friday. Premiering at Cineplex Cinemas Yonge-Dundas and VIP in Toronto, Ontario, Cineplex’s 4DX auditorium features 80 specially-designed motion seats that are further enhanced by environmental effects like wind, mist, bubbles, snow and scent that work in perfect synchronicity with the action on the big screen. Amplifying the experience from watching a movie to almost being in it, the new auditorium will feature the latest Hollywood new releases, beginning this Friday with the premiere of the highly anticipated film Marvel’s Doctor Strange.
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Dolby Laboratories and Beijing Sparkle Roll Media Corporation have announced that Sparkle Roll’s comedy feature I Am Not Madame Bovary, in theatres November 18, will be mastered in Dolby Vision and Dolby Atmos for Dolby Cinema locations in China.
Brenden Theatres has signed an exclusive digital advertising contract with Allure and the Christie Experiential Network. The network now covers 76 percent of the Top 25 DMAs including San Francisco, Denver, Salt Lake City, Las Vegas, and Sacramento.