Regal, since March of this year part of Cineworld Group, the second biggest exhibitor in the world, has unveiled its new logo. The rebranding is part of a larger strategy to commit $1.0 billion over five years to build new cinemas and renovate existing ones, to ensure that Regal is The Best Place to Watch a Movie!
AV Center Cinema has selected Volfoni for a multi-cinema rollout of 3D equipment to one of the largest Danish Theatre Associations. Volfoni worked with AV Center Cinema to equip multiple cinemas from multiple cinema operators and to deploy 24 of Volfoni’s latest 3D hardware systems.
One of the biggest technology trends in motion picture exhibition today is immersive seating. Several companies have successfully partnered with exhibitors, movie studies and other producers to create an audience experience that actively mirrors the sights, sounds, actions and aromas of the movie on the screen. MediaMation is unique among these companies because not only are the seats in an MX4D theatre designed for movement and effects, the entire room is.
Warner Bros. Pictures’ Fantastic Beasts: The Crimes of Grindelwald, will be released November 16 in ScreenX, bringing the Wizarding World to the big screen for the first time ever in the unique immersive format.
National CineMedia has named Rick Butler chief digital officer. In his new role, Butler will lead the company’s digital products and data initiatives to deliver both innovative consumer experiences and new ways for brands to connect with movie audiences.
For the first time in the U.S., D-Box will install motion recliner seats in two full auditoriums. The first installation is slated for November at the Maya Bakersfield Theatre in California. The second installation will start in December at the North Las Vegas Theater and be completed just in time for the highly anticipated holiday blockbuster season.
Despite the fact that the industry adopted an internationally ratified SMPTE DCP standard nearly a decade ago, there remains widespread confusion and disagreement about what constitutes a universally accepted digital cinema package. If that sentence makes no sense to you, you’re not alone. For months the European Digital Cinema Forum with sponsorship from the International Union of Cinemas has been developing a web portal to address this problem. Their mission statement is, “To act as an informational resource for the industry on the SMPTE DCP and its operational use, and to provide a point of reference of on-boarding for those individuals/organizations willing to aid in the transitional process on a territory by territory basis.”
Cineplexx Kinobetriebe is installing the company’s first MediaMation MX4D Motion EFX Theatre, making it the first such installation in Austria. The 72-seat, 18-bench theatre is located in Graz, the country’s second largest city.
Samsung has announced a new CSI Leasing program to service existing and future Samsung customers. In separate news, Samsung has shared a list of certified resellers for the Samsung Onyx. The new leasing program will enable Samsung to provide customers with full-service lease solutions for its B2B display products, including but not limited to the revolutionary Samsung Onyx, industry leading Smart Signage solutions, hospitality displays and business monitors.
Fandango announced today it has signed multi-year deals with leading international exhibitors Cinemark, Cinepolis (in Brazil, Argentina, Peru, Chile and Colombia), National Amusements (Showcase Cinemas, UCI) and Cinemex, adding more than 5,000 new screens in more than 15 Latin American countries. The new deals will bring Fandango’s global screen count to more than 45,000 worldwide.