French cinema exhibitor Megarama has signed an agreement to install EclairColor HDR technology on 15 screens. “We will deploy the new EclairColor HDR technology at 10 of our cinema sites across France with the first two cinemas – Megarama Bordeaux and Megarama Villeneuve-La-Garenne – to be equipped in April,” said Jean-Pierre Lemoine, president and CEO of Megarama Group. “After laser technology, we are continuing to invest in the modernization of our own cinema equipment with EclairColor, a brand new, affordable HDR technology powered by Sony Digital Cinema 4K SRX-515 projection system technology. The benefits for moviegoers are real with a significantly enhanced image andan increased perception of details, the color range is much richer and the gradients much more refined, even in the darkest colors.”
Barco and CMX, a subsidiary of Cinemex, have partnered to equip the new CMX Theater at the newly opened, billion dollar plus Brickell City Centre in Miami, Florida with Barco’s Smart Laser cinema projectors. When it opens in April, the cinema will deliver the region’s best movie presentation quality while operating at a significantly lower cost than traditional xenon-powered theaters.
Christie has announced that the Cinema Sunshine Aira Theatre, owned by Sasaki Kogyo will deploy the advanced Christie CP42LH RGB laser projection system in April. The Christie enhanced wavelength diversification system comprises a single 3DLP 4K RGB laser projection head and an EWD laser light farm with fiber-optic delivery. It will be fitted in Auditorium 5 of Cinema Sunshine Aira Theatre.
Reel Cinemas has announced that it is now adding 19 Barco flagship laser projectors to its portfolio, which Barco Gold Partner CineTech ME JLT will install this year. In addition, Reel Cinemas has invested in Barco Escape, Barco’s three-screen panoramic movie theater.
Movio recently worked with the Australian-based cinema exhibitor Village Cinemas to refine and relaunch its Vrewards program. The new iteration of Vrewards gives members the opportunity to earn point-based rewards on every dollar spent at Village Cinemas’ Ticket Box, Candy Bar and Gold Class.
For more than a decade, theatre management software has been the backbone of every cinema that made the transition to digital projection technology, which is to say, virtually every movie theatre in the world. Many different manufacturers provide their own approach to the challenges that TMS was designed to address. I recently spoke with five TMS manufacturers and asked if they thought exhibitors were getting the most from their TMS, where their TMS fits in a movie theatre enterprise and, most of all, what new ideas in TMS can we expect to see when the industry gathers in Las Vegas next week for CinemaCon 2017. We’re presenting the companies alphabetically and will be offering their answers over the next five days. Today’s company: CinemaNext.
Christie has introduced the CP2308 projector, a Xenon lamp-based unit designed to meet the needs of smaller exhibitors who have wanted a DCI-compliant, full-featured yet affordable digital-cinema option.
Movio has appointed Craig Jones as chief commercial officer of the company. Jones, who joins Movio after a decade at Vodafone, will divide his time between the company’s Auckland headquarters and Los Angeles offices. He will be responsible for continuing the successful conception and execution of Movio’s global business strategy for Movio Media. Opening new avenues for Movio to generate incremental profit for Movio and Movio’s cinema exhibition partners from their moviegoer data, is among his highest priorities. The appointment, effective immediately, was announced by Will Palmer, co-founder and chief executive, to whom Jones will report.
Satellite distribution company Digital Cinema Distribution Coalition now reaches more than 30,000 theater screens in the United States in the more than 2,650 theatre sites belonging to the 179 exhibitors it has under contract.
VIP Cinema Seating has expanded its manufacturing facility expansion giving the company the capability to produce 2,000 luxury cinema seats per day. Like the four major facilities expansions that came before it, this fifth expansion within eight years, comes in response to dramatically burgeoning demand as exhibitors across the world are recognizing the value of luxury seating in the cinema-going experience. Since VIP introduced the concept of luxury reclining seating to the theatre industry in 2008, the company has completed over 500 custom cinema projects worldwide, finishing 2016 with a 44.2 percentage increase in overall shipments.