The competition for entertainment dollars is a constant challenge, especially for emerging theatre chains. Finding locations with a high discretionary income and offering a unique experience enables them to compete against larger, more established chains. Flix Brewhouse, for one, is not shy about letting customers boast about the good times they have at their theatres. To achieve its social media goals and grow its customer rewards program, The Circle, the exhibitor turned to Social Flash Media.
Barco today entered the LED cinema screen market in a big way by purchasing a stake in Unilumin, a Chinese company that manufactures LED components on a major scale.
A new study from the European Audiovisual Observatory has found that the average release window in Germany, France, United Kingdom, Belgium and the Netherlands is 19.4 weeks from the time of a film’s release and it’s availability to purchase via video on demand.
Sree Kalidas M-Plex has become the first cinema complex in the southern Indian state of Kerala to install cinema projectors featuring Christie RealLaser illumination and ViveAudio. Located in the capital city of Thiruvananthapuram, the newly completed multiplex has seven auditoriums. Christie’s Indian partner TSR handled the installation.
Abramorama and Atlantic Records have expanded the theatrical release of Melanie Martinez’s debut full-length film K-12 to 32 countries, with more than 450 theatrical screenings in seven languages. Multiple cinemas around the world have added second and third encore screenings to cater to the demand.
CJ 4DPlex, together with B&B Theatres, have launched the world’s first ScreenX Amphitheater in Overland Park, Kansas inside B&B Overland Park 16. The newly arranged auditorium, which marks the second largest ScreenX theater in the world will open with Warner Bros. Pictures’ It Chapter Two on Friday, September 6th.
The July 19 opening of CJ 4DPlex 4DX with ScreenX at the Grand Cinema Sunshine in Ikebukuro, Tokyo, of Sony Pictures' Spider-Man: Far From Home, extended its run by four weeks due to sold out screenings during prime-time slots and recording attendance rates as high as 99 percent during peak showing times. In China, 4DX with ScreenX attendance numbers also soared, with occupancy rates doubling that of standard 2D formats for Spider-Man: Far From Home.
Huaxia Film Distribution recently held a grand launch in Beijing to formally introduce the Cinity Cinema System, which was unveiled earlier this year in Las Vegas at CinemaCon. A trailer of Gemini Man, the new film by Oscar award winning director Ang Lee was shown. Lee used the Cinity Cinema System to produce his latest film, Gemini Man in 4K stereoscopic 3D at 120 frames per second. He screened a trailer of the new film and made a video address to the audience gathered for the event.
Kinepolis has reached an agreement to acquire American movie theatre chain MJR Digital Cinemas. The transaction sees Kinepolis crossing the Canadian border to enter the U.S. market.
B&B Theatres, the sixth largest theatre chain in North America, is adding five additional CJ 4DPlex ScreenX auditoriums across the U.S., for a total of seven by 2020. The companies partnered last year to introduce the largest ScreenX system in the world, a screen that is more than four stories tall and seven stories wide, offering moviegoers one of the most premium, immersive viewing experiences in history.