Distribution & Exhibition

MasterImage 3D Granted Korean Patent for MI-Horizon3D

Wed, 04/23/2014 - 11:01 -- Nick Dager

MasterImage 3D today announced the approval by the Korean Intellectual Property Office of its key patents 10-1387096 and 10-1387097. This newly patented 3D process is the technology behind MasterImage 3D’s MI-Horizon3D digital cinema system. The MI-Horizon3D debuted this year at the annual CinemaCon tradeshow in Las Vegas, demonstrating the potential for cinemas to deliver up to 14 foot-lambert 3D.

Yes Planet Cinema Upgrades Sound System

Tue, 04/22/2014 - 11:50 -- Nick Dager

As if vibrating chairs, gusts of wind, thunder and lightning was not enough, the Israel Theaters Group which owns Cinema City International, recently added a Barco Auro 3D sound system to the three largest theaters at the Yes Planet complexes in Rishon LeZion. The multi-dimensional sound system features Harman’s JBL loudspeakers and Crown DSi 2000 amplifiers.

Cinex, Venezuela, Upgrades Theatre Chain with Barco

Tue, 04/22/2014 - 11:47 -- Nick Dager

Venezuela’s Cinex (Suramericana De Espectaculos) is upgrading all of the theatres across its chain. Venezuela’s cinema industry has experienced positive changes, with national and foreign cinema box office continuously growing, providing an opportunity for Cinex to proceed with a comprehensive digital cinema conversion for all of its complexes.

Seattle Cinerama to Premiere Douglas Trumbull’s UFOTOG

Tue, 04/15/2014 - 14:15 -- Nick Dager

Paul G. Allen’s iconic Seattle Cinerama Theater has announced its second annual Science Fiction Festival, running May 1-12, with 12 days of special programming. The festival will be highlighted by the world premiere of Douglas Trumbull’s short film UFOTOG, along with screening of more than three-dozen of the science fiction genre's most beloved movies and celebrity appearances by Jonathan Frakes, Tom Skerritt and Sam J. Jones

Screenvision Cinema Ad Push Targets Millennials

Thu, 04/03/2014 - 11:47 -- Nick Dager

At its annual upfront event April 2 at New York’s Ziegfeld Theater, cinema advertising company Screenvision outlined its Weekend Daypart concept, calling it “a high impact and essential complement to TV advertising plans.” Additional presentations in Chicago, Los Angeles and Detroit were to take place today. Citing a high awareness of cinema advertising among 18-49 years olds – so-called millennials – one executive said, “When you run an ad on a big screen you know it will be seen.”

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