Distribution & Exhibition

Milwaukee Wants Historic Theatre Restored

Mon, 03/28/2022 - 16:19 -- Nick Dager

The City of Milwaukee wants someone to restore the historic Villa/Ritz Theatre and re-open the now vacant building as an entertainment venue. “It is our hope that the movie theatre will be a catalytic development,” said Angelique Sharpe, of Havenwoods Neighborhood Partnership, which manages the Villard Avenue Business Improvement District. “We would like to see it continue on with its long tradition of being able to house all kinds of entertainment such as cinema and film, performance, comedy, music, and dance.”

NCM Unveils New Data Platform, Partners

Mon, 03/28/2022 - 13:05 -- Nick Dager

National CineMedia today announced the launch of one of the largest data-driven technology platforms for moviegoers, NCMx. The new data, insights, and analytics platform uses the company’s comprehensive knowledge and extensive data about moviegoer behavior to connect brands with custom audiences in theatres as well as on digital screens before and after attending movies. The announcement was made today by Scott Felenstein, NCM’s president, sales, marketing and partnerships, during the company’s upfront presentation for advertisers at Lincoln Center's Walter Reade Theater in New York City.

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