Is this the new model for releasing independent films? Cinedigm in association with Ullman Family Film Productions will release the Matthew Modine feature OPA! October 16th in approximately 300 theaters nationwide. To kick off the campaign Cinedigm offered a simulcast screening of the film coupled with a live question-and-answer session with the cast in 50 cities across the country on October 5th. The live event which utilized CineLive technology gave audience members in those markets a sneak preview of the film and the chance to participate in an in-theater Q&A with Modine his co-stars Agni Scott and Alki David moderated by French Stewart (Modine’s co-star at the Geffen Playhouse) all appearing via satellite from Los Angeles’ Madame Tussaud’s. At the live event on October 5 Modine and cast took questions via text message from audience members nationwide in an event designed to celebrate the film but to also raise awareness for Susan G. Komen for the Cure the global leader of the breast cancer awareness movement. Cinedigm in support of Susan G. Komen for the Cure and Breast Cancer Awareness Month (October) also promoted a text-to-donate option during the live Q&A and Susan G. Komen for the Cure PSAs will run on Cinedigm’s nearly 3 000 advertising screens nationwide during October. Since its inception in 1982 Susan G. Komen for the Cure has invested more than $1 billion toward breast cancer research. “CineLive brings the experience of a live premiere – something that was formerly limited to Los Angeles and New York – to moviegoers nationwide giving them an opportunity to see and interact with their favorite stars from their local multiplex ” says Bud Mayo CEO of Cinedigm. “CineLive is the future of movie-going.” Directed by Udayan Prasad OPA! stars Modine Agni Scott Alki David and Richard Griffiths. On the magical Greek island of Patmos the inhabitants have lived danced and laughed for thousands of years. But with the arrival of a straight-laced high-tech archaeologist Eric (Matthew Modine) everything could forever change. Eric soon finds himself swept into a world of picture-postcard scenery and romance. That is until his satellite-guided equipment reveals that his most important find may be buried under the taverna owned by the object of his affection – the beautiful and uncompromising Katerina (Agni Scott). Will Eric toss away a lifetime of work – and the hope of fulfilling his father’s deepest wish – for the love of a vivacious and independent woman? OPA! www.opafilm.com Cinedigm www.Cinedigm.com
