Ziegfeld Theatre Among First to Take Advantage of NEC Upgrade New York’s Ziegfeld Theatre has upgraded its 3D capabilities with the installation of the new NEC NC2500S-A digital cinema projector. As Hollywood studios begin requiring a higher level of brightness for 3D movie releases NEC says it is the only provider to offer all pre-existing customers this new feature in their current models with a simple upgrade. The upgrade was made in time for the opening of Disney’s latest 3D release Up. We are pleased that Clearview's legendary Ziegfeld Theatre will be one of the first theatres to install NEC's new digital cinema projectors-which will debut in time for the opening of Disney's latest 3D release Up says Doug Oines senior vice president and general manager for Clearview Cinemas. Clearview is committed to providing moviegoers with the best viewing experience and the stunning image quality produced by NEC's projectors is another way for us to do just that. According to NEC the NC2500S-A’s new technical enhancement allows 3D content to utilize the full 2K resolution of the 1.2-inch DMD from Texas Instruments using triple flash technology for smooth motion. With an increase in resolution and brightness of up to 33 percent compared to previous generations the boost in performance means a greater viewing experience for theatergoers. Exhibitors can now display content on larger screens to bigger audiences than ever before. Current NEC DLP cinema projector customers will be able to make this upgrade easily and in the field the company says. NEC is offering this service to customers through both NEC factory engineers or through factory training provided to the exhibitor and independent service engineers allowing for a flexible transition to the new NEC NC2500S-A projector. All digital cinema 3D technologies will benefit from this upgrade. The Ziegfeld is a good case in point. Located in midtown Manhattan the theatre is the flagship facility in the Clearview chain.The theatre has three projectors in its spacious booth: the NC2500S-A as well as 35mm and 70mm film projectors. The lens to screen distance is 152 feet; the screen is 26.5 feet high and 52 feet wide. According to Michael Arrigo Clearview Cinema's projection and sound quality manager the theatre has a silver screen made by M.D.I. for 3D presentations and a white screen made by Lesser for 2D. As needed the screens are switched manually by workmen on scaffolding a process that Arrigo says takes a few hours. We're the only Clearview theatre that does that he says because we're seen as a venue of choice by the film community. During a recent visit to the Ziegfeld I was treated to a screening of Up. The movie was excellent and the presentation was even better. “NEC continues to push the limits of its digital cinema technology with the continued promise to provide theater owners and their patrons with the very best on-screen images ” says Jim Reisteter general manager digital cinema division NEC Corporation of America. “Placing the first production models in one of the most prestigious screening theatres in the country was a given for us and we are so pleased with the reaction from their senior executives and are excited to bring theater goers an even better viewing experience.“ The NEC NC2500S-A projector is available immediately for upgrade or purchase. NEC www.necam.com
