Screenvision National Amusements Expand Their Ad Relationship
Screenvision and Massachusetts-based National Amusements have announced a long-term expansion of their in-theatre advertising relationship. Through the agreement Screenvision retains exclusive selling rights to the on-screen preshow across National Amusements’ 34 movie theatre locations representing 455 screens in the U.S. operating under the Showcase Multiplex and Cinema de Lux brands in New York Boston Philadelphia Cincinnati Hartford/New Haven and Providence.